Search Engine Marketing

Bing / Search Engine Marketing

Bing Ads Editor for Mac OS X May Arrive Sooner Then Expected

The Yahoo|Bing Ads Network platform has come a long way since inception. I’m a firm believer that in due time functionalities and capabilities will expand further allowing advertisers and marketers with ability to maximize their campaigns potential. As a marketer and an OS X user, a recent challenge with compatibility of the Bing Ads Editor sent me scrambling to the Twitterwebz in search for answers. Social media and particularly Twitter is a platform I’ve leveraged proacively since 2009 for a variety of business and personal reasons.  (more…)

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12/10/2014
Search Engine Marketing

PPC IS Complex, Avoid DIY, Spend Budget Wisely & Invest Intelligently

The title of this article is extremely provocative and with specific intent. There was a reason why I selected such context and it wasn’t for a self-endorsement by any means but rather to emphasize upon the importance of a strategic approach to PPC advertising. An outcome of a recent discussion regarding PPC tactics that really got me thinking. According to a recent report published in Q1 of 2014 Bing PPC spend grew by 60% Y-O-Y while Google spend rose 29%. Quite an exponential growth when you consider the millions or maybe even billions of dollars spent on Google AdWords or Yahoo|Bing Ads Network. If you’re considering a digital strategy, PPC should be a companion within your online marketing initiatives. (more…)

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12/08/2014
Google Adwords / Search Engine Marketing

3 Main Reasons Why Google AdWords Advertising Works

Brands are continuously on the hunt for finding different ways to engage with new customers. Especially in today’s competitive marketplace where a variety of avenues are available for consumer engagement. As part of the digital marketing mix, it’s imperative to funnel in targeted advertising that’s aimed at reaching a designated audience interested in the products or services you offer. Google AdWords advertising provides companies with ability to communicate with their customers and new prospects. (more…)

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01/06/2014
Business / Digital / Search Engine Marketing / SEO / Social Media / Web Development

The Digital Marketing Revolution: New iTunes Audio Podcast

Digital marketing continues to dominate the marketing industry. It’s on high demand and brands are quickly realizing the potential behind digital marketing initiatives. When I first started out with SEO back in 2006 the concept of digital marketing was practically unheard of. Quite frankly traditional marketing still continued to dominate and remain the majority. Certain memories remind of the constant usage of “internet marketing” lingo around the office at the time.  (more…)

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12/19/2013
Google / Search Engine Marketing

Maximizing Keyword Potential in Your Google Adwords Campaign

So, you’ve been running a Pay-Per-Click marketing campaign on Google Adwords for some time now. The CPC cost tends to fluctuate, competition is on the rise, and you’re wondering how to squeeze the most bang for the buck from your Adwords campaign. Typically I advise advertisers with novice experience against a DIY method. Unless you’ve had seasoned experience with Adwords chances are Google will squeeze out more money out of you than initially planned.  (more…)

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12/13/2013
Bing / Business / Facebook / Google / Google / Google+ / LinkedIN / Marketing / Search Engine Marketing / SEO / Social Media / Twitter / YouTUBE

5 Internet Marketing Strategies You Shouldn’t Ignore

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Innovative marketing on the internet today presents a competitive challenge even for some of the most talented marketing gurus.  One thing remains true though – the web serves as a predominant playground that yields tremendous amount of business potential.  If utilized efficiently it can provide higher ROI than most of your traditional marketing efforts that you may be currently involved in or have attempted in the past.  With over 121 million searches performed in Google on daily basis, proper execution of effective internet marketing strategies will help your brand acquire targeted traffic and leads.

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12/05/2011
Blogging / Business / Marketing / Search Engine Marketing / SEO / Social Media

A Marketing Mix That You Can Profit From

The web offers unlimited possibilities for exposure of your brand. There are various ways in which you can market your products and services. Marketing avenues such as Search Engine Optimization, Pay-Per-Click Marketing, Social Media, and Web Development are crucial to your success on the internet.

Depending on your marketing skills and technical knowledge some of these avenues may be challenging. As a word of advice I would seek an internet marketing specialist or search marketing company for consultation and guidance. Leveraging these marketing avenues requires time, commitment, and an investment just like anything else. One of the greatest advantages of online marketing lies in the ROI and should be a goal to set for yourself as an accomplishment. (more…)

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09/19/2011
Google / Search Engine Marketing

[HOWTO] Start a Local Search Marketing Campaign with Google

Local Search Marketing
Local Search Marketing

As a business owner there are certain duties and obligations that you try to fulfill.  One of them consists of providing exposure of your business on the web.  A great way to get started with promoting your products or services is to consider a Local Search Marketing Campaign to put yourself in front of consumers on the web.  AdWords Express provides a robust platform for local business advertisers with the ability to market your products and services to them.

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08/31/2011
Business / Facebook / LinkedIN / Marketing / Search Engine Marketing / SEO / Social Media / Twitter / Web Development / YouTUBE

Site Changes: Stepping Into New Waters

It was in 2009 when I initially realized the need and desire to start my own blog.  Although one of the things that I struggled with in the beginning was how to structure it and the individual areas I wanted to focus on.  So I did what I do best.  Up until now my business blog has primarily focused on the technical side of things.  One of my true passions and area of expertise has always been to develop with the well renowned Joomla Content Management System.  It has now been five years or so in total since I have worked with the application both professionally and personally therefore wanted to share that knowledge with others on the web.

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07/18/2011

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