Facebook’s New In-App Search Engine May Change the Face of Search

According to a TechCrunch report, Facebook seems to be testing a new in-app search engine with a select group of test users. The purpose behind the new Facebook search engine is to allow for new content discovery in conjunction with status updates. Something that Google should be on the lookout for in this Facebook endeavor is the fact that this new in-app search engine does not require access to Google’s index. That’s right! Facebook’s new in-app search engine operates on the capability of crawling the web without the need of accessing Google’s data. Yet having the ability to return relevant content in a status update for an end user at an instant. (more…)

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The Simplified Social Media Management Checklist for Busy Professionals

Social media continues to play a vital role in digital marketing. Brands and marketers equally are forced to adapt towards this fast-paced movement yet with no roadmap in hand to help them navigate the social maze. Managing a social media presences for your brand can be challenge let alone a time consuming initiative that most brands simply do not account for in a realistic fashion. Making sense of it though in a systematic and sequential fashion may actually save time, money, and unwanted headaches. (more…)

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Using 4 Social Media Avenues to Generate More Website Traffic

If you’re a business entity in any vertical that’s seeking to capitalize on the World Wide Web then perhaps you’ve heard of the words social media.  A medium for consumer engagement via social media avenues such as Facebook, Twitter, YouTUBE & Pinterest (just to name a few) thru the means of social marketing that entails in conversations and user-generated content that helps businesses generate qualified leads and traffic.  During the last 5 years these networks have become primary hubs for targeting consumers with the effort to promote a product or service. (more…)

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5 Internet Marketing Strategies You Shouldn’t Ignore

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Innovative marketing on the internet today presents a competitive challenge even for some of the most talented marketing gurus.  One thing remains true though – the web serves as a predominant playground that yields tremendous amount of business potential.  If utilized efficiently it can provide higher ROI than most of your traditional marketing efforts that you may be currently involved in or have attempted in the past.  With over 121 million searches performed in Google on daily basis, proper execution of effective internet marketing strategies will help your brand acquire targeted traffic and leads.

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Top Social Media Tools For Measurement & Success

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Top Social Media Management ToolsSocial media has taken over the internet by storm.  From Facebook to Twitter to LinkedIn millions of users are engaging on daily basis with each other or their favorite brands.  You’ve heard about it, others have told you that there’s a need for it in your business, but quite frankly you don’t know how to approach social media efficiently.  Back by popular demand in search I decided to elaborate on the subject of top social media management tools.  Do not worry young grasshopper.  The force shall stay with you.  Unfortunately I won’t tell you how to push informative and engaging content.  That’s something that you’ll need to master on your own. (more…)

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Negativity In The Social Media Space

Real-time communication on the web has sophisticated quite a bit in the last several years.  Particularly the social media platforms that are now available for consumers to communicate with.  There’s Facebook, Twitter and LinkedIn that gives internet users unlimited amount of untapped potential for creation of brand awareness and engagement with others.  With each social media platform come certain stipulations and best practices though in ensuring an adequate presence.  It’s like going back to kindergarden where you were thought about certain principles and manners.  The social media realm ties into basics quite a bit.  Practice what you’ve been taught. (more…)

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Twitter & Facebook Management with Crowdbooster

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Crowdbooster
Crowdbooster

Managing your Twitter & Facebook accounts can be quite time consuming.  In some instances it may take you several hours to monitor and engage with your audience.  How about measurement and breakdown of network performance?  When it comes to Twitter & Facebook social media management many are puzzled on how to accurately measure ROI and conversions.  Recently I was invited to a beta version of Crowdbooster.  A web-based dashboard tool that measures your performance and success within Twitter & Facebook. (more…)

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Your Facebook Fan Page Has a PageRank Too

Your Facebook Fan Page

Facebook provides a social media marketing platform for business owners.  Whether it’s Facebook advertising or simply a business fan page there are various ways that you can leverage it achieve an ROI.  If you have a Facebook fan page then it’s important to ensure that it’s constantly updated.  Why?  Your Facebook fan page has a page rank too!

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Tips for Successful Social Media Marketing Campaign

Social Media Marketing

Reaching your target audience with your social media marketing campaign will take a lot of work.  Whether you’re using Twitter, Facebook, LinkedIN, Google+, or any other social network leveraging it the right way will help you generate targeted qualified leads.  Here are a few ways that you can target your audience properly and market your products or services efficiently within your social media marketing campaign.

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Site Changes: Stepping Into New Waters

It was in 2009 when I initially realized the need and desire to start my own blog.  Although one of the things that I struggled with in the beginning was how to structure it and the individual areas I wanted to focus on.  So I did what I do best.  Up until now my business blog has primarily focused on the technical side of things.  One of my true passions and area of expertise has always been to develop with the well renowned Joomla Content Management System.  It has now been five years or so in total since I have worked with the application both professionally and personally therefore wanted to share that knowledge with others on the web.

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