Essentials of PPC Keyword Match Types for Campaign Success

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In a recent Strategic Search Engine Marketing course that I teach at UMSL , it became quite evident to me how extremely important the usage of proper keyword match types really is within a PPC campaign. As a matter of fact, probably one of the most imperative elements of a PPC account. Using the incorrect keyword match type can invoke irrelevant traffic, exhaust budgets, fail ROI, and create unnecessary frustrations. This is something that both new and experienced PPC marketers can easily overlook.  (more…)

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Google AdWords Spring Cleaning on the Move for Unused Ads

Every year Google undergoes a thorough spring cleaning sessions. Perhaps their attempt to flush out excess baggage from its AdWords platform. Their #1 money maker. This year follows the same trend and a spring cleaning session is the verge of commencement. If you’re an active user of the Google AdWords platform for a client or agency then it’s worthwhile to notate the upcoming changes. (more…)

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3 Main Reasons Why Google AdWords Advertising Works

Brands are continuously on the hunt for finding different ways to engage with new customers. Especially in today’s competitive marketplace where a variety of avenues are available for consumer engagement. As part of the digital marketing mix, it’s imperative to funnel in targeted advertising that’s aimed at reaching a designated audience interested in the products or services you offer. Google AdWords advertising provides companies with ability to communicate with their customers and new prospects. (more…)

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