“You can visit our website online.  It has lots of cool stuff on there and you can place your order directly on there.  You can also pay for your order online.” Does this sound familiar?  It’s one of the most common statements made by a business or an employee of one directed towards a consumer such as yourself.  In general nowadays if you walk into a retail store to make a purchase in some form or another you’ll find out about that particular business website.  Usually in response to a certain inquiry about a product or service that’s currently unavailable in-store (typical Wal Mart stuff j/k).  Now you’re all excited that you’ll get to do some comparison shopping before even pulling the trigger.

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