Don’t Ignore Accelerated Mobile Pages (AMP) In Your SEO Endeavors

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It is quite evident that Google is indeed in full pursuit of an internet takeover. Especially since the introduction of Accelerated Mobile Pages (AMP) back in October 2015. Accelerated Mobile Pages (AMP) are intended to help deliver articles at a faster pace on mobile devices. Sound a bit familiar? Well maybe that’s because Facebook introduced Instant Articles around the same timeframe and naturally Google followed.  (more…)

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Google showing popular times for Starbucks in mobile local business listings

If you’re Starbucks than chances are this is exciting news for customers. Especially the latte drinkers who may not only be gauging a feasible time frame to sneak in for caffeine reload but also free wi-fi. Google Local Business Listings are now apparently showing popular times of activity on mobile business listings. (more…)

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Maneuvering the Politics of a SEO Campaign

“We’ve invested in SEO and it has not proven to be successful for our company.” “Our company is handling SEO efforts in-house.” “Our business breathes on referrals and we don’t need SEO.” Sound a bit too familiar? These are a few of the most common statements I’ve heard from clients during the past two decades. Unrealistic expectations and false assumptions are typically the indicators for failure in planning, strategizing, implementing, and executing an SEO campaign.  (more…)

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Farewell SEO Link Building Initiative – It Was Fun While It Lasted

There’s one common question I’ve been asked by clients during the last couple of years – What does our link building strategy entail in? Excellent question! A recent interaction with a client on SEO ended up refreshing my memory on link building especially considering their strong level of interest in such initiative. Well, I hate to be the barer of bad news but that particular tactic is sort of dead at this point. For legacy brands though SEO link building still remains a viable strategy. (more…)

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Enhancing SEO Potential of Your Website Through Usage of Rich Snippets

Ever wonder if there is anything missing to your website in the SERPs? Is your website truly pushing for maximum SEO potential in the organic results? For quite some time now, Google particularly has been displaying more granular information in the SERPs pertaining to user reviews, prices, product information, and events. It’s a way to connect with users by providing more specific information in lieu to their search. From a brand perspective though, structured data markup still remains a source for untapped potential. Before we dive into the logistics of rich snippets, let’s ensure a thorough understanding of structured data markup. (more…)

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[Free Download] The Condensed SEO Optimization Checklist (Part 2)

This is a follow up to the previously published Condensed SEO Optimization Checklist (Part 1) article that I pushed out a little over a week ago. It received a highly unusual level of response which led me to believe that those of you out there found value in the information shared. Now that Mobilegeddon is in the rearview mirror SEO optimization has become even more imperative for digital marketing endeavors.  (more…)

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The Condensed SEO Optimization Checklist (Part 1)

Update: A whitepaper download will be available upon completion of Part 2.

Visibility in business is simply essential for success. Especially when it comes to SEO optimization and organic reach of potential customers in major search engines. How do you identify optimal visibility in search? What elements should you focus on to increase organic search penetration? What specific parameters do search engine robots pay close attention to when crawling pages of your website? (more…)

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Quality vs. Quantity – Why Content Marketing Is the New Business Development

Qualitative or quantitative content? Focus on value and substance? Pump out more content in a shorter period of time or less quantity but more authority and in a longer period of time? Quality always precedes quantity. Regardless of what business you’re in. Customers express a strong level of peculiarity towards any product or service. In a sense, it’s a measurement of standard that defines the value behind a product or service. Content marketing attributes largely to the establishment of a cohesive brand perception. It also assist with the development of a quality brand standard. (more…)

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Compelling Headlines and Targeted SEO Title Tags

Writing title tags for improved SEO visibility is perhaps one of the imperative elements to put strong attention to detail on. It is the one aspect in SEO though that tends to create the most amount of uncertainty. Should title tags be aimed towards the SERPs and crawlers? Should they be intended to invoke a click-thru? In reality, we would ideally like to acquire a definitive answer to all of those questions and ultimately satisfy the need of visitors. (more…)

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[HOW TO] Prepare Your Mobile-Friendly Website for Upcoming Mobile-Search Algorithm

In February of this year, Google made an announcement that it will be implementing a mobile-search algorithm on April 21, 2015. The intent is to improve mobile-friendliness by focusing on a more succinct user experience. The SEO community threw its hands up in the air with a high level of dissatisfaction. There are a plethora of non mobile-friendly websites out there and those particularly are quite upset about this announcement.  (more…)

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