Moving Search Forward: Are Microsoft & Yahoo Parting Ways?

On April 16, 2015 Yahoo published an announcement advising its users of an amendment to the existing search partnership between Microsoft and Yahoo companies. According to the announcement, the amended partnership will focus on strengthening the overall user experience, create additional value for advertisers, and establish stability for its partners. Yahoo was stern in stating that the relationship between the two companies have dramatically grown over the past five years. Therefore, it was necessary to focus on its evolution and agility. (more…)

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Bing Ads Editor for Mac OS X May Arrive Sooner Then Expected

The Yahoo|Bing Ads Network platform has come a long way since inception. I’m a firm believer that in due time functionalities and capabilities will expand further allowing advertisers and marketers with ability to maximize their campaigns potential. As a marketer and an OS X user, a recent challenge with compatibility of the Bing Ads Editor sent me scrambling to the Twitterwebz in search for answers. Social media and particularly Twitter is a platform I’ve leveraged proacively since 2009 for a variety of business and personal reasons.  (more…)

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SEO 101: Newcomers & Beginners [TIPS]

SEO 101: Education

Search Engine Optimization refers to a process of improving the organic visibility of your domain in major search engines such as Google, Yahoo, or Bing to name a few. A process that has been refined and perfected since the days of AltaVista being one of the top search engines in its days. The unique combination of elements that play significant roles in indexing content from your website within the SERPs (Search Engine Result Pages) are a part of a unique algorithmic formula that has been long tried to be manipulated. There are many SEO experts and internet marketing specialists that will claim they’ve mastered this formula and will assure you top rankings in major search engines which will yield targeted organic traffic to your domain.


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Creating Visibility of Your Domain on The Web

Link Building

Being a part of the Internet and the web in itself has become a big part for every business and entrepreneur these days.  A website mirrors the image of your company on the web and how others view it.  It’s also a primary tool for generating more business via qualified leads that are specifically interested in your products or services.  Creating visibility of your domain on the web can be a time consuming process especially for one that’s just getting started.  Although it’s a strategy and effort that has a long term payoff.


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