Moving Search Forward: Are Microsoft & Yahoo Parting Ways?
On April 16, 2015 Yahoo published an announcement advising its users of an amendment to the existing search partnership between Microsoft and Yahoo companies. According to the announcement, the amended partnership will focus on strengthening the overall user experience, create additional value for advertisers, and establish stability for its partners. Yahoo was stern in stating that the relationship between the two companies have dramatically grown over the past five years. Therefore, it was necessary to focus on its evolution and agility. (more…)