It has been quite evident for some time now that the micro-blogging platform Twitter is making valiant strides towards improvements of its platforms. Today it announced that new sticker capabilities will be rolled out over the next few weeks to its iOS and Android properties. How come such announcement with a delay in a public rollout? (more…)
What does it take to be successful in the social media space? Is it more followers? Maybe more RTs? Possibly increased engagement? Generate more sales? Chances are all of the above and then some. Social media marketing remains a questionable area for a good portion of small businesses. Are you utilizing social media to its fullest potential? Could you or your company use a tune up on your social media endeavors? (more…)
Recently Twitter introduced pinnable tweets or also known as “pinned tweets”. The pinned tweets are free and currently available to select personal accounts. Those individuals eligible for such feature include politicians, public figures, celebrities. Consider me a public figure in that case (i guess). (more…)
Emojis aren’t a new thing by any means. They have been used in text messaging endeavors for quite some time. Twitter seems to have caught onto this trend at last offering additional tweet potential. Emojis in tweets are highly recommended for increased level of user engagement and personality enhancement. During conversations consider inserting a few of the most commonly utilized emojis to show character. (more…)
Periscope, a mobile app owned and developed by Twitter, Inc. launched on Thursday 03/26. For many, it was interpreted as its Meerkat rival which went live at this year’s SXSW event. The conference of all things tech, marketing, and tech where startups aim to be discovered. According to online sources, by Friday evening Periscope had entered the top 30 most downloaded apps at the iOS App Store. Something Meerkat unfortunately was unable to near. With two app solutions in the marketplace going head-to-head, which offers the best functionality and interaction? (more…)
Social media continues to play a vital role in digital marketing. Brands and marketers equally are forced to adapt towards this fast-paced movement yet with no roadmap in hand to help them navigate the social maze. Managing a social media presences for your brand can be challenge let alone a time consuming initiative that most brands simply do not account for in a realistic fashion. Making sense of it though in a systematic and sequential fashion may actually save time, money, and unwanted headaches. (more…)
Did Meerkat step right over SnapChat? A company that is now valued at approximately $15 billion with no actual business model in place. Meerkat is sweeping the nation and world with its amazing live video streaming capabilities. An app that officially went live on February 27, 2015 and immediately took the marketplace by storm. Entities such as American Idol, Red Bull, Secretary of Commerce, Tony Hawk, and others caught on almost instantly. Most of all, the man himself Gary Vaynerchuk absolutely killed it by having the most concurrent watchers in one single session at SXSW. Also, the current leader on Meerkat. (more…)
Recently, Twitter introduced a new feature to its arsenal. Users now have the ability to upload native video footage directly onto the social media platform. A long overdue addition, perhaps? Speculations are circulating in the social sphere raising plenty of uncertainty about the future of the social network.
Tweet automation isn’t exactly a feasible approach to managing Twitter activity. The recent hiatus of the Coca-Cola automated tweet generator was a prime example of why you should refrain from queuing or mass tweeting. Especially if you’re a large enough brand such as Coca-Cola. (more…)
[vc_row][vc_column][vc_column_text]If you’ve been pondering around Twitter lately, chances are it has come to your attention that there’s a few screws loose. It most definitely wouldn’t be the first time that Twitter has decided to stir up the pot on its dev section. For many of us in the digital marketing world, we are heavily reliant upon the Twitter API functionality particularly when it comes to usage of third party apps. Those include widgets on our sites that pull in embeddable statuses, iOS connections to mobile devices, and other API reliant integrations necessary for constant upkeep with the 140 character micro-blogging world. (more…)