Expanding Your Twitter Following with New Anchor App

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In a previous post I talked about the new Anchor app that launched on February 9, 2016. Not only that but it was also an unofficial guide on how to disrupt the airwaves. At this point in time I am truly convinced that Anchor is an evolution of public radio. Maybe also a bit obsessed or more precisely addicted to using it. A platform that allows individual consumers to build and expand upon their personal brand. In essence truly public radio that is on the verge of changing the world of podcasting. (more…)

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Focus on Substance Over Quantity in Your Content Marketing Initiatives

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Content marketing is undoubtedly a viable method for building a solid business. It helps build an audience, provide perspective, and establish a solid community of followers. No, I am not speaking of a cult type of community. More precisely building a community of loyal followers interested in the perspective you have to share. However, even today at the height of content marketing there seems to be a continued misconception in its purpose. (more…)

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Google Adometry Now Offers Search Response & TV Airings Data Attribution

Terrestrial media such as TV, radio, newspapers, and magazines drive consumer interest and generate awareness. TV and radio ads particularly spark interest in a consumer towards a specific brand, product, or service. Such behavior invokes search intent forcing consumers to interact further online by seeking additional information. Typically such behavior also occurs on a screen the consumer has available during that time of interaction. (more…)

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[VIDEO] The 28 Day Detoxication Completion, Hustling, & Endurance

Exactly 28 days ago I made a pact to fast. A part of a spiritual agreement to give up something I enjoy in lieu to Easter. So, alcohol took the plunge. A whoppin’ 28 days of no alcohol for me. Quite the tall order to fulfill. Exactly what friends, family, and even certain acquaintances thought about my idea. (more…)

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Quality vs. Quantity – Why Content Marketing Is the New Business Development

Qualitative or quantitative content? Focus on value and substance? Pump out more content in a shorter period of time or less quantity but more authority and in a longer period of time? Quality always precedes quantity. Regardless of what business you’re in. Customers express a strong level of peculiarity towards any product or service. In a sense, it’s a measurement of standard that defines the value behind a product or service. Content marketing attributes largely to the establishment of a cohesive brand perception. It also assist with the development of a quality brand standard. (more…)

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[VIDEO] The First Instinct Is Usually the Right One

Gut is a powerful tool if utilized properly, especially in the business world. Typically, the first instinct is the right one to go with in any type of situation. Like second nature, it feels right and prohibitive of poor decision making. When making business decisions, it can be difficult at times to arrive at one that feels right. Particularly in the digital media world, the first instinct may impact the outcome of a certain area within your business. (more…)

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The Digital Marketing Revolution: New iTunes Audio Podcast

Digital marketing continues to dominate the marketing industry. It’s on high demand and brands are quickly realizing the potential behind digital marketing initiatives. When I first started out with SEO back in 2006 the concept of digital marketing was practically unheard of. Quite frankly traditional marketing still continued to dominate and remain the majority. Certain memories remind of the constant usage of “internet marketing” lingo around the office at the time.  (more…)

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Your Digital Marketing Strategy: 3 Inevitable Components for Successful Planning & Execution

The web continues to move at a lighting speed creating drastic challenges in the marketplace for every business owner.  A true challenge that remains here is constructing a solid digital marketing strategy that’s inline with your products or services.  True, everyone’s an expert in digital marketing but only a select few have seen ROI.  When it comes to carving out a digital marketing strategy that’s solid, targeted and contains a good execution plan it’s imperative to consider all variables in play. (more…)

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