Writing Content for the Age of Sophisticated Consumer

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In today’s modern digital age it is significantly more difficult and challenging to capture consumer attention. Each consumer absorbs in the vicinity of 1,500 different marketing messages on daily basis. We tend to respond towards 1%-2% of those at most. This is a clear indication of how strategic and focused brands need to be in order to capture the attention of their target audience. Writing content for the age of sophisticated consumer is about to become even harder as well. (more…)

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What Does Content Marketing Evolution Mean For Your Business?

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You’ve heard about content marketing and its importance within today’s digital marketing mix. It’s not anything new or at least I’d hope not for you and your business. The challenge with content marketing these days though pertain to substance. Yes, exactly that. The delineation between good content and bad content is one single factor – substance. What do I mean about that? It’s simple. The value proposition aspect of content marketing stands of critical importance. It’s the separating factor between you and the competition. (more…)

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Don’t Ignore Accelerated Mobile Pages (AMP) In Your SEO Endeavors

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It is quite evident that Google is indeed in full pursuit of an internet takeover. Especially since the introduction of Accelerated Mobile Pages (AMP) back in October 2015. Accelerated Mobile Pages (AMP) are intended to help deliver articles at a faster pace on mobile devices. Sound a bit familiar? Well maybe that’s because Facebook introduced Instant Articles around the same timeframe and naturally Google followed.  (more…)

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Who is the 2016 Digital Marketer? Necessary Skills to Remain Relevant & Competitive

Another year slowly comes to an end. Marketing plans and budgets are in the final stages for most companies. Everyone is prepping up for a New year full of new surprises. 2015 was a phenomenal year that brought forth new consumer trends and patterns. Something that serves of extreme importance to the modern digital marketer. A job title that has been used quite frequently than ever before over last couple of years. (more…)

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Google showing popular times for Starbucks in mobile local business listings

If you’re Starbucks than chances are this is exciting news for customers. Especially the latte drinkers who may not only be gauging a feasible time frame to sneak in for caffeine reload but also free wi-fi. Google Local Business Listings are now apparently showing popular times of activity on mobile business listings. (more…)

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The Google Chrome finally puts a damp on flash ads

Flash ads? Never really liked them to begin with and quite frankly have been rather irrelevant for several years now. So irrelevant to the point that Google’s Chrome browser will now automatically pause flash ads. Yes, starting September 1, 2015 Chrome will by default halt any flash-based ad media. (more…)

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DIY SEO Efforts May Be Costing You an Arm & Leg

SEO is a heavily misconstrued traffic channel. Even in 2015 where online visibility and organic presence stands of utmost importance. Many brands still attempt to perform DIY SEO with intent of cutting costs. Truthfully, after nearly two decades of combine search expertise I am yet to stumble across a company that handles DIY SEO correctly. There’s a few of those out there but only a few in between.  (more…)

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A Single Determining Factor for Content Marketing Strategy Success

Content marketing takes work, research, drafting, proofreading, referencing, and publishing. The average blog article, one that is thoroughly compiled can take anywhere from 2-4 hours. I’m talking about a piece of content intended to engage and interact with your visitors. It’s important to invest the time, money, and effort in compiling content that will resonate with your visitors. These are potential customers interested in purchasing your product or service. (more…)

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Google Adometry Now Offers Search Response & TV Airings Data Attribution

Terrestrial media such as TV, radio, newspapers, and magazines drive consumer interest and generate awareness. TV and radio ads particularly spark interest in a consumer towards a specific brand, product, or service. Such behavior invokes search intent forcing consumers to interact further online by seeking additional information. Typically such behavior also occurs on a screen the consumer has available during that time of interaction. (more…)

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