Who is the 2016 Digital Marketer? Necessary Skills to Remain Relevant & Competitive

Another year slowly comes to an end. Marketing plans and budgets are in the final stages for most companies. Everyone is prepping up for a New year full of new surprises. 2015 was a phenomenal year that brought forth new consumer trends and patterns. Something that serves of extreme importance to the modern digital marketer. A job title that has been used quite frequently than ever before over last couple of years. (more…)

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Essentials of PPC Keyword Match Types for Campaign Success

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In a recent Strategic Search Engine Marketing course that I teach at UMSL , it became quite evident to me how extremely important the usage of proper keyword match types really is within a PPC campaign. As a matter of fact, probably one of the most imperative elements of a PPC account. Using the incorrect keyword match type can invoke irrelevant traffic, exhaust budgets, fail ROI, and create unnecessary frustrations. This is something that both new and experienced PPC marketers can easily overlook.  (more…)

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Why PPC is More Than Selling Clicks & Traffic

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PPC endeavors have evolved significantly over the years. In the early days of Google AdWords, Yahoo! Small Business Marketing Solutions, and later Yahoo|Bind Ads Network advertising clicks and traffic served of utmost importance. PPC advertisers would settle for metrics such as Clicks, Impressions, & CTR. These were the basic benchmarks that advertisers would utilize for performance measurement purposes. But over the years PPC advertising initiatives have broadened with a stronger focus on the customer. (more…)

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The Google Chrome finally puts a damp on flash ads

Flash ads? Never really liked them to begin with and quite frankly have been rather irrelevant for several years now. So irrelevant to the point that Google’s Chrome browser will now automatically pause flash ads. Yes, starting September 1, 2015 Chrome will by default halt any flash-based ad media. (more…)

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Google Adometry Now Offers Search Response & TV Airings Data Attribution

Terrestrial media such as TV, radio, newspapers, and magazines drive consumer interest and generate awareness. TV and radio ads particularly spark interest in a consumer towards a specific brand, product, or service. Such behavior invokes search intent forcing consumers to interact further online by seeking additional information. Typically such behavior also occurs on a screen the consumer has available during that time of interaction. (more…)

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The Mysteries Behind Google [x] You Probably Didn’t Know About

Even to this day when one hears the word Google they immediately think of a search engine. Probably one of the most common misconceptions in my opinion. In actuality, Google is an experimental/experiential company with a ton of cash and plenty of fruitful ideas. Their employees are even allowed to spend 20% of their time working on personal projects and still being compensated for it. Crap, maybe I’m in the wrong business. (more…)

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Moving Search Forward: Are Microsoft & Yahoo Parting Ways?

On April 16, 2015 Yahoo published an announcement advising its users of an amendment to the existing search partnership between Microsoft and Yahoo companies. According to the announcement, the amended partnership will focus on strengthening the overall user experience, create additional value for advertisers, and establish stability for its partners. Yahoo was stern in stating that the relationship between the two companies have dramatically grown over the past five years. Therefore, it was necessary to focus on its evolution and agility. (more…)

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Rebirth of the ‘Digital Marketing Revolution’ Podcast

I’m ecstatic to announce the rebirth of my Digital Marketing Revolution podcast. An experimental project that began back in December 2013. Unfortunately due to time constraints I was forced to put a lid on it after four episodes. After careful consideration and acknowledgement of high demand in the marketplace, I arrived at the conclusion that a rebirth was due. So, the first episode of 2015 was just released and ready for download.  (more…)

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Unlocking Hidden SEM Potential in Yahoo! Gemini

For the last 1.5 years, Yahoo has been secretly working a project labeled Yahoo! Gemini. Perhaps a hidden gem in prepping for its official arrival. Since the Bing/Yahoo Search Alliance Deal that formed back in 2010, Yahoo gave up its position in the paid media space. Instead it gave in to its rival Bing and ended up being refueled by its algorithm for the last few years. Many saw this move as a cap on Yahoo’s potential to innovate in the PPC arena. However, over the last year and a half, Yahoo seems to have been turning the wheels on this new secret project. (more…)

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Google AdWords Spring Cleaning on the Move for Unused Ads

Every year Google undergoes a thorough spring cleaning sessions. Perhaps their attempt to flush out excess baggage from its AdWords platform. Their #1 money maker. This year follows the same trend and a spring cleaning session is the verge of commencement. If you’re an active user of the Google AdWords platform for a client or agency then it’s worthwhile to notate the upcoming changes. (more…)

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