Monthly Archives: August 2011

Google / Search Engine Marketing

[HOWTO] Start a Local Search Marketing Campaign with Google

Local Search Marketing
Local Search Marketing

As a business owner there are certain duties and obligations that you try to fulfill.  One of them consists of providing exposure of your business on the web.  A great way to get started with promoting your products or services is to consider a Local Search Marketing Campaign to put yourself in front of consumers on the web.  AdWords Express provides a robust platform for local business advertisers with the ability to market your products and services to them.

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08/31/2011
Business / Marketing / SEO / Social Media

Nurturing Your Brand On The Internet

Nurturing your brand on the internet reflects business tremendously.  It’s important to do so and it can impact your business in many ways.  Recently I spoke with a family friend who was telling me about her new business adventure and how she was seeking new avenues to expand her reach.  In today’s fast moving internet world every business owner should be concerned with their influence on the internet and communication with target audience.  More than ever before consumers are exploring the possibilities of the web by utilizing various marketing channels including search engines and social platforms to perform comparison shopping, research, and reviews on brands.

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08/29/2011
SEO

Why You Should Use a Robots.txt File

When getting serious about Search Engine Optimization (SEO) there are a few things that your website should have.  One of them consists of a robots.txt file that should be properly compiled and placed on the web server where your domain’s files are located.  Why should you have a robots.txt file to begin with?  The robots.txt indicates specific information about the url structure of your domain and the way Googlebot should crawl it.  It’s important that you create one and do it properly to ensure that your urls from your domain are properly indexed.

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08/25/2011
Facebook / Social Media / Twitter

Twitter & Facebook Management with Crowdbooster

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Crowdbooster
Crowdbooster

Managing your Twitter & Facebook accounts can be quite time consuming.  In some instances it may take you several hours to monitor and engage with your audience.  How about measurement and breakdown of network performance?  When it comes to Twitter & Facebook social media management many are puzzled on how to accurately measure ROI and conversions.  Recently I was invited to a beta version of Crowdbooster.  A web-based dashboard tool that measures your performance and success within Twitter & Facebook. (more…)

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08/16/2011
Google / SEO / Tutorials / Web Development / WordPress

[HOWTO] Add Google +1 Button to Your WordPress Website

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Google +1 Button
Google +1 Button

The Google +1 button has become a top content sharing plugin companion for any blog or website.  It’s equivalent to the Twitter Tweet or Facebook Share buttons but slightly more diverse.   Since its public launch it has gained some traction and quickly become a top addition for any website.  Based on a recent article posted by Mashable Google’s +1 button is now more widespread than Twitter’s Tweet button.

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08/15/2011
Social Media

Carving a Path Into Social Media Success

Social Media
Social Media

Recently I came across a blog post written by Chris Reimer from Rizzo Tees.  He’s a local social media marketing professional that has followed best practices and achieved social media success.  His @RizzoTees Twitter account now has over 54,000 followers (last I checked).  The blog post on his Rizzo Tees Blog talked about something that every small business owner active within social media struggles with  – Dear Small Business Owner:  Social Media Does Not Generate Overnight Success.  A rather intriguing piece of material that outlines the mistakes most small business owners make when searching for success in social media.

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08/12/2011
Homepage

More Traffic From Your PPC Campaign in Google AdWords

Pay Per Click Advertising
Pay-Per-Click Advertising
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Pay-Per-Click Advertising offers an avenue for driving targeted traffic to your website.  A vehicle designed to reach your target audience in an effort to promote your products or services.  Newly launched websites can take great advantage of such platform not only to target a specific audience but also reach qualified visitors.  There are a couple of different PPC platforms that you can use.  One particular online marketing platform that I prefer to use is Google AdWords.  With over 65% market share in search it’s not rocket science to understand why I choose to utilize it the most.

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08/10/2011
Business / Marketing

Discovering Your Inner True Marketing Potential

Inner Marketing Potential
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The last 10 years of the marketing and advertising industry have experienced a significant amount of changes.  Traditional marketing avenues seem to be slowly becoming a thing of the past.  With the introduction of internet marketing and social media advertisers have been forced to become even more competitive in their respective industries.  Nowadays there are many brands who are struggling to find a sweetspot for advertising success.  Social Media, Search Engine Marketing, Search Engine Optimization, Traditional Media – Which of these are the right fit for your business model?  Where are you most efficient and productive?

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08/08/2011
Business / Social Media

Importance of Your Online Presence & Brand Reputation

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The internet has forever changed how your brand and overall virtual presence is viewed by others.  Traditional marketing and advertising efforts are slowly fading into the unknown due to the valued importance of connectivity within the realm of the digital era.  Companies are no longer hiring individuals based on good faith and a shiny resume.  To remain competitive in the digital era you need to keep up with the times.  Your online presence or brand reputation serves of great importance especially in the eyes of potential clients or your future employer.

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08/03/2011

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