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The Simplified Social Media Management Checklist for Busy Professionals

Social media continues to play a vital role in digital marketing. Brands and marketers equally are forced to adapt towards this fast-paced movement yet with no roadmap in hand to help them navigate the social maze. Managing a social media presences for your brand can be challenge let alone a time consuming initiative that most brands simply do not account for in a realistic fashion. Making sense of it though in a systematic and sequential fashion may actually save time, money, and unwanted headaches. (more…)

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03/18/2015
Snapchat / Social Media

Is Snapchat the Next Big Social Phenomenon?

Behavioral and demographic targeting within the marketing world seems to be on the uprise. Marketers are forced to put forth stronger initiatives on advertising for the younger crowd that is precisely the audience in growing demand. Snapchat, a photo messaging application developed by Stanford University students seems to be gaining significant amount of traction in usability. The app allows its users to take small snaps then able to share directly with selected individuals within their network. Users can set a take limit for viewing of snaps by other users that usually ranging between 1-10 seconds. After that point in time the snaps will be deleted from the users device and essentially from the Snapchat servers. (more…)

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03/04/2014

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