The Simplified Social Media Management Checklist for Busy Professionals

Social media continues to play a vital role in digital marketing. Brands and marketers equally are forced to adapt towards this fast-paced movement yet with no roadmap in hand to help them navigate the social maze. Managing a social media presences for your brand can be challenge let alone a time consuming initiative that most brands simply do not account for in a realistic fashion. Making sense of it though in a systematic and sequential fashion may actually save time, money, and unwanted headaches. (more…)

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LinkedIn Introduces New Analytics Insights for Users

LinkedIn presents an immense amount of opportunity for businesses and working professionals equally. For anyone in the B2B or B2C space it’s inevitable to participate proactively within the world’s largest business network. Relationship building has been at the core of business fundamentals and LinkedIn provides a platform with ability to maximize such potential. Since its inception back in 2003, the network has expanded to several countries around the world acquiring some 225 million users. In its recent growth, the network surpassed 1 million users in Norway surpassing yet another milestone in its popularity increase. (more…)

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Publishing on LinkedIn – Share Unique Expertise

By now, those of us in the fast-paced business world are quite familiar with the all too well known LinkedIn social business network. An imperative ingredient for business networking purposes that is simply inevitable. LinkedIn provides entrepreneurs and businesses equally with ability to create new connections, leverage new ones, engage in industry conversations, and opportunity for development of new relationships. It was back in Spring 2011 when LinkedIn Today (now known as Pulse) was introduced as a way to provide working professionals with much needed industry relevant expertise.  (more…)

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5 Tips for a Stealthy LinkedIn Profile Presence

Social media undeniably offers unparalleled potential for business owners.  Networks such as Facebook, Twitter, LinkedIn, Pinterest, and YouTUBE are swarming with potential new customers interested in the products or services you offer.  LinkedIn particularly offers business professionals a way to create new relationships using new connections and engagement strategies with other companies.  The business focused network yields 277% more effectiveness over Twitter & Facebook in terms of lead generation.  Forgetting about the old “salesy” approach you may have been accustomed to in traditional networking strategies will most likely serve as one of your greatest assets.  Be social, informative, focused, and ensure shareable content with plenty of good links is flowing in your status updates. (more…)

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Using 4 Social Media Avenues to Generate More Website Traffic

If you’re a business entity in any vertical that’s seeking to capitalize on the World Wide Web then perhaps you’ve heard of the words social media.  A medium for consumer engagement via social media avenues such as Facebook, Twitter, YouTUBE & Pinterest (just to name a few) thru the means of social marketing that entails in conversations and user-generated content that helps businesses generate qualified leads and traffic.  During the last 5 years these networks have become primary hubs for targeting consumers with the effort to promote a product or service. (more…)

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5 Internet Marketing Strategies You Shouldn’t Ignore

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Innovative marketing on the internet today presents a competitive challenge even for some of the most talented marketing gurus.  One thing remains true though – the web serves as a predominant playground that yields tremendous amount of business potential.  If utilized efficiently it can provide higher ROI than most of your traditional marketing efforts that you may be currently involved in or have attempted in the past.  With over 121 million searches performed in Google on daily basis, proper execution of effective internet marketing strategies will help your brand acquire targeted traffic and leads.

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3 LinkedIn Tips You Should Know

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“I know LinkedIn is an important social media site for professional networking, but I don’t know where to start.”

“I don’t get LinkedIn. What do you do on it? Is it even a social media site?”

Does this sound like you?  Facebook and other social media sites just seem more obvious.  What do you even use LinkedIn for? (more…)

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Top Social Media Tools For Measurement & Success

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Top Social Media Management ToolsSocial media has taken over the internet by storm.  From Facebook to Twitter to LinkedIn millions of users are engaging on daily basis with each other or their favorite brands.  You’ve heard about it, others have told you that there’s a need for it in your business, but quite frankly you don’t know how to approach social media efficiently.  Back by popular demand in search I decided to elaborate on the subject of top social media management tools.  Do not worry young grasshopper.  The force shall stay with you.  Unfortunately I won’t tell you how to push informative and engaging content.  That’s something that you’ll need to master on your own. (more…)

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Negativity In The Social Media Space

Real-time communication on the web has sophisticated quite a bit in the last several years.  Particularly the social media platforms that are now available for consumers to communicate with.  There’s Facebook, Twitter and LinkedIn that gives internet users unlimited amount of untapped potential for creation of brand awareness and engagement with others.  With each social media platform come certain stipulations and best practices though in ensuring an adequate presence.  It’s like going back to kindergarden where you were thought about certain principles and manners.  The social media realm ties into basics quite a bit.  Practice what you’ve been taught. (more…)

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Tips for Successful Social Media Marketing Campaign

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Reaching your target audience with your social media marketing campaign will take a lot of work.  Whether you’re using Twitter, Facebook, LinkedIN, Google+, or any other social network leveraging it the right way will help you generate targeted qualified leads.  Here are a few ways that you can target your audience properly and market your products or services efficiently within your social media marketing campaign.

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