Yearly Archives: 2011

Facebook / LinkedIN / Social Media / Twitter

Negativity In The Social Media Space

Real-time communication on the web has sophisticated quite a bit in the last several years.  Particularly the social media platforms that are now available for consumers to communicate with.  There’s Facebook, Twitter and LinkedIn that gives internet users unlimited amount of untapped potential for creation of brand awareness and engagement with others.  With each social media platform come certain stipulations and best practices though in ensuring an adequate presence.  It’s like going back to kindergarden where you were thought about certain principles and manners.  The social media realm ties into basics quite a bit.  Practice what you’ve been taught. (more…)

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11/16/2011
SEO / Web Development

SEO – Takeaways From Google’s “Freshness” Update

On Friday, Nov. 3, 2011 the SEO community received a wake up call that may have left an aftershock thru the weekend and perhaps for the weeks to come.  For anyone that’s interested in Search Engine Optimization (SEO) and internet marketing specialists in particular will find the following information to be quite resourceful.  Google’s “Freshness” update was discussed by none other than SEOmoz CEO & Co-Founder Rand Fishkin (@randfish).  This time around on special whiteboard Friday next to Rand was Mike King (@iPullRank) sharing the new changes in Google’s algorithm which have reflected approximately 35 percent of searches in the Search Engine Result Pages (SERPs). (more…)

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11/08/2011
SEO

Useful SEO On-Page Optimization Tips For Your Website

Your web presence serves as the virtual representation of your brand on the internet.  An image to your audience that identifies your business by outlining its products and services.  How much traffic is your web presence receiving though?  Do your website pages have proper on-page optimization elements embedded within to attract the right type of audience?  As I was starting out in the marketing industry many moons ago there’s one thing that stuck in my head.  “Why have a website if nobody can find it?”  Something that a former employer of mine kept repeating over and over like a broken record.  Sort of like an informal slogan for his company that never got a seal of approval.  Well, he’s quite right frankly.  You can’t profit from a web presence if nobody can find it in search engines when searching for product or services related to your industry.

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11/01/2011
Google / SEO

The Aftermath of Google’s Panda 2.5.2 Update & Your Website

Google Panda 2.0 Updates

It sounds all too familiar and quite frankly a bit depressing at this point.  For anyone that has a website presence recent changes to Google’s algorithm have caused quite a bit of havoc in the SEO community.  For the sake of formalities let’s clarify first what Google Panda exactly stands for to get everyone on the same page.  Over the course of the last two or three weeks the might search engine giant Google has been making tweaks to its indexing algorithm.  The reflection of this impacts visibility of your domain in the Search Engine Result Pages (SERPs) but more so the algorithm which GoogleBot uses to crawl your website url.  These particular changes have been code named Panda or recently known as Google Panda. (more…)

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10/25/2011
Business / Marketing

3 Reasons Your Competitor Is Beating You To The Punch

Inner Marketing Potential

Running a company in today’s fast paced business world has its challenges to say the least.  Whether you’re small business owner or CEO of ABC Corporation chances are you’re overwhelmed and challenged by the obstacles that are presented to you.  The way of marketing your business have changed drastically in particularly within the last 10 years alone.  Why so?  Innovative marketing solutions such as social media, search engine optimization, search engine marketing, and behavioral targeting are amongst some of the most strategically utilized tactical approaches used by businesses today.

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10/12/2011
Blogging / Business / Tutorials / Web Development / WordPress

Create a Contact Form in 10 minutes Inside WordPress

If you’re a blogger chances are WordPress steers your domain to provide a communication bridge between you and your audience.  Perhaps a top choice for blogging today considering its core functionality and capabilities.  No wonder approximately 10% of all websites on the internet are built using the WordPress content management system.  Its robust platform provides an easy-to-use administration, frontend usability, and most of all industry leading SEO visibility for indexing in the SERPs.  Whether you’re a beginner or seasoned WordPress user there’s much untapped potential that this open source platform has in storage.

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10/10/2011
Blogging / Business / Tutorials / Web Development / WordPress

WordPress Custom Page Templates: Spice Up Your Look

The web has globalized us all by giving us the tools to communicate with our target audience.  Blogging in particular offers untapped potential for reaching and communicating with new prospects.  WordPress provides a platform to leverage the full potential of blogging.  As of recent statistics over 10% of websites on the internet are being operated via WordPress.  Some of these include Mashable, TechCrunch, & Gizmodo just to name a few.  This blogging application comes equipped with Search Engine Optimization (SEO) capabilities, easy administration at your fingertips, and point-and-click theming.  In most cases that’s all you really need to build a simple yet efficient blog website.

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10/03/2011
Business

Utilizing Google Places for Local Business Listings

Having a business is one thing but reaching your target audience on the web can be a whole another ball game.  Local business listings have become an important component of any online marketing plan.  It offers visibility for your brand to internet users that are searching for local products and services related to you.  Most will admit that the internet caused globalization by giving us linkage to users in other continents.  I’m not here to dispute that by any means but what I do know is that your business needs a local listing.

Local listings, Facebook check-ins. FourSquare check-ins, Yelp, and Google reviews is what’s in.  Is your business leveraging the potential of each of these? (more…)

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09/29/2011
Blogging / Business / Marketing / Search Engine Marketing / SEO / Social Media

A Marketing Mix That You Can Profit From

The web offers unlimited possibilities for exposure of your brand. There are various ways in which you can market your products and services. Marketing avenues such as Search Engine Optimization, Pay-Per-Click Marketing, Social Media, and Web Development are crucial to your success on the internet.

Depending on your marketing skills and technical knowledge some of these avenues may be challenging. As a word of advice I would seek an internet marketing specialist or search marketing company for consultation and guidance. Leveraging these marketing avenues requires time, commitment, and an investment just like anything else. One of the greatest advantages of online marketing lies in the ROI and should be a goal to set for yourself as an accomplishment. (more…)

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09/19/2011
Blogging / Business / SEO / Social Media

3 Easy Steps To Improve Your Blogging Skills

Improve Your Blogging Skills
3 Easy Step To Improve Your Blogging Skills

Effective blogging consists of more than just a blog presence.  It has grown into an effective marketing strategy that can deliver results and help you earn income.  Quality content matters more than ever before and a crucial element to the success of your blog.  Many bloggers on the web have comprehended the opportunity of blogging although have failed to progress.  Common reasons consist discouragement, lost hope, lack of interest, and motivation.  As a proactive blogger you’re probably wondering how to overcome such obstacles.  How do you improve your blogging skills?

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09/16/2011

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