Approximately 3 minute read

It is quite evident that Google is indeed in full pursuit of an internet takeover. Especially since the introduction of Accelerated Mobile Pages (AMP) back in October 2015. Accelerated Mobile Pages (AMP) are intended to help deliver articles at a faster pace on mobile devices. Sound a bit familiar? Well maybe that’s because Facebook introduced Instant Articles around the same timeframe and naturally Google followed. 

Are Accelerated Mobile Pages (AMP) aimed at competing with Facebook Instant Articles? Maybe. However, for the record last year Google did indicated that nearly 60% of its global traffic is now generated through mobile devices. Therefore the pursuit of enriching mobile web experiences may be a mission for the G man.


What are Accelerated Mobile Pages (AMP)?

For many the AMP Project remains a foreign territory. So, what is AMP really? Accelerated Mobile Pages (AMP) is a framework designed to accelerate and speed up content delivery on mobile devices. It is an Open Source project and like any other OSS allowed to be further manipulated and perfected. One of the main intentions behind the project is to provide content publishers with ability for quicker delivery of articles on mobile devices.

Behind the AMP Framework

AMP is a framework as previously indicated. It assists with development of rich yet cohesive mobile web pages that retrofit each viewport area. A framework consists of three main components:

  • Code – the AMP HTML code is comprised of specific tags allowed for content manipulation and better delivery in the form of mobile web pages.
  • JavaScript – fairly self-explanatory. However the difference here is that no third-party JS code is currently allowed within the AMP framework.
  • CDN (Content Delivery Network) – an optional feature within the AMP framework. It can further optimize your content delivery for a much faster and eloquent mobile experience.

Why Accelerated Mobile Pages (AMP) for SEO Endeavors?

It is quite clear that mobile usage is on continued uprise. Mobile content, accessibility, and readability for mobile web stands of critical importance. For any brand seeking to maximize their online brand presence it is strongly recommended to get involved with Accelerated Mobile Pages (AMP). The new format allows for faster delivery of content to mobile devices around the world. Regardless of your business or industry for that matter, content presentation and accessibility is key for engagement with your target audience.

Here are some of the currently known benefits of using Accelerated Mobile Pages (AMP):

  • Faster code rendering of web pages through the new AMP HTML markup.
  • Quicker access of content from the end-user.
  • Eloquent content presentation through targeted viewport formatting for individuals devices.
  • Preference in mobile search over other competitors in your industry by Google.
  • Enhanced social media content distribution through integration of AMP framework.

As the AMP Project evolves other futures will become available that publishers will gain benefit from.


Getting Started with Accelerated Mobile Pages (AMP)

In order to be equipped for AMP there are several elements that need to come together and coexist. The How To Get Started with Accelerated Mobile Pages (AMP) article on Search Engine Land by Paul Shapiro is an excellent starting point. For those WordPress users out there you will be glad to know that a plugin exists. Indeed! It is one that automates the vast majority of manual code insertion that otherwise is required for AMP integration. Another benefit of using WordPress, the world’s most used CMS platform.

Are you already using Accelerated Mobile Pages (AMP)? I’d love to hear your thoughts about the experience in comment section below.