You can blow up your social media feeds where you are becoming more authoritative, influential, sparking awareness, and creating more powerful relationships. One of the main problems with social media and social media marketing is that there is too much fluff and crap on the Internet that is misleading a lot of people. social media works but only if it is done correctly. This is principally the same about anything that you do regarding business or life. Personally I am not a huge fan of writing these kinds of articles. However, once in a while when specifically I have seen growth using specific strategies of my own I get the feeling that I should share with the rest of the world.
Having daily gratitude can help you be more successful, happy, and content with yourself.
On Sunday, January 26, 2020 we heard about the tragic death of L.A. Lakers superstar Kobe Bryant. He died in a helicopter accident along with his daughter and seven other passengers while en route to basketball practice.
Lights out. End of the line.
Approximately 6 minute read
In today’s modern digital age it is significantly more difficult and challenging to capture consumer attention. Each consumer absorbs in the vicinity of 1,500 different marketing messages on daily basis. We tend to respond towards 1%-2% of those at most. This is a clear indication of how strategic and focused brands need to be in order to capture the attention of their target audience. Writing content for the age of sophisticated consumer is about to become even harder as well. (more…)
Approximately 8 minute read
You’ve heard about content marketing and its importance within today’s digital marketing mix. It’s not anything new or at least I’d hope not for you and your business. The challenge with content marketing these days though pertain to substance. Yes, exactly that. The delineation between good content and bad content is one single factor – substance. What do I mean about that? It’s simple. The value proposition aspect of content marketing stands of critical importance. It’s the separating factor between you and the competition. (more…)
This is a follow up to the previously published Condensed SEO Optimization Checklist (Part 1) article that I pushed out a little over a week ago. It received a highly unusual level of response which led me to believe that those of you out there found value in the information shared. Now that Mobilegeddon is in the rearview mirror SEO optimization has become even more imperative for digital marketing endeavors. (more…)
Update: A whitepaper download will be available upon completion of Part 2.
Visibility in business is simply essential for success. Especially when it comes to SEO optimization and organic reach of potential customers in major search engines. How do you identify optimal visibility in search? What elements should you focus on to increase organic search penetration? What specific parameters do search engine robots pay close attention to when crawling pages of your website? (more…)
By now you’ve probably heard or even nibbled into content marketing. You know it’s an essential ingredient to your marketing endeavors. In reality, the average online user absorbs somewhere around three to five pieces of content during the decision making process. This includes those individuals who have particular interest in the specific products or services you offer. So, how do you maintain continued interest and engagement with your audience? (more…)
Remember when content marketing took off like crazy and spawned significant amount of interest amongst marketers? An essential avenue to utilize for subject matter expertise, brand voice establishment, awareness, visibility, and ultimately providing the ability to create an emotional connection with a your target audience. Yes, content marketing and blogging are intricate to any digital marketing strategy. However, we’ve reached a tipping point in content marketing where the competition has become stiffer and opportunities are slimming down. It’s what happens when saturation occurs. Fortunately, approximately two years ago, Medium.com emerged as a leading platform to assist in segmentation between bland and authoritative content. (more…)
Out with the old and in with the new. A familiar saying one would be reminded with when change is upon us. The blogging fundamentals previously utilized to assist with increased readership potential are changing rapidly. Primarily due to emerging consumer trends and patterns in the marketplace. Like that fancy new jacket you bought a year ago which seemed to be in style back then, now it no longer boasts the latest fashion trends. Blogging fundamentals have significantly changed and will continue to drift in different directions as consumer behavior shifts. (more…)
These days, in a highly competitive and saturated market it’s extremely difficult to catch and retain the attention of potential customers. Building a targeted audience requires far more than elbow grease and long hours. It demands a strategy, consistency, commitment, time, and patience. The fundamentals of building a following have been in existence for some time but the tactics of accomplishing such results took a slight shift into a different direction. Enticing others truly takes an act of a scientific approach paired up with strategic thinking, unique information, perspective, and great storytelling. (more…)