Essentials of PPC Keyword Match Types for Campaign Success

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In a recent Strategic Search Engine Marketing course that I teach at UMSL , it became quite evident to me how extremely important the usage of proper keyword match types really is within a PPC campaign. As a matter of fact, probably one of the most imperative elements of a PPC account. Using the incorrect keyword match type can invoke irrelevant traffic, exhaust budgets, fail ROI, and create unnecessary frustrations. This is something that both new and experienced PPC marketers can easily overlook.  (more…)

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