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In a previous post I talked about the new Anchor app that launched on February 9, 2016. Not only that but it was also an unofficial guide on how to disrupt the airwaves. At this point in time I am truly convinced that Anchor is an evolution of public radio. Maybe also a bit obsessed or more precisely addicted to using it. A platform that allows individual consumers to build and expand upon their personal brand. In essence truly public radio that is on the verge of changing the world of podcasting.

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The Anchor app is quite powerful in many ways. Not only because of its mobile capabilities allowing you to automatically publish waves onto the web but also because of its core functionality. Substance of content rules all day, every day. Anchor bursts of an immense amount of fresh content that truly offers real contextual value. Each wave shared on the platform contains extremely valuable insight that in some form or fashion provides empowerment to other users. Regardless of what the area of interest may be. Business, personal, or both. The Anchor platform invokes strong community development. Each user puts forth strong emphasis on their way of expression. Yes, and that means being polite, courteous, and friendly with others. Something that is truly quite exceptional at this point in time for the revolutionizing app.

Anchor currently remains in an infancy stage. Quite typical for any new app that has been out into the stratosphere for a short period of time. Being in such stage presents a great opportunity for early adoption. Many entrepreneurs will adamantly state that early adoption can be a key ingredient to business success. I am one who particularly believes wholeheartedly in such mentality having explored a variety of different social media networks in recent years.

Anchor’s Twitter OAuth Integration

One of the best features about the Anchor app is the fact that it offers seamless integration with Twitter’s OAuth. In simpler terms, you  have the ability to sign up with your Twitter credentials.

Anchor login page

Choosing this route allows users to seamlessly and quickly sign up for a free account on the app. Simplicity is key! Many other apps out there now allow for such option that includes Twitter OAuth sign up capabilities. This has to be one of the best options in terms of sign-in integration that Anchor offers. It is also the very option that makes this app even more valuable to Twitter.

Expanding Your Twitter Following

Every new wave or a response that you send out on Anchor ends up as a tweet on Twitter. Therefore every time you fire off a fresh wave or respond to an existing one your Twitter followers or anyone else for that matter ends up seeing a tweet in this form.

Anchor waves as tweets

The beauty of this is that each wave adds value in an form of a tweet. Vast majority of Anchor users tend to sign up using Twitter. Each time you engage on Anchor it is also an opportunity to gain new followers. Since Twitter is so saturated these days, engagement levels are drastically down and it’s hard to capture people’s interest. Fortunately Anchor provides an ideal opportunity for generating fresh and engaging content inserted directly into your feed.

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One of the big emerging trends that I have noticed on Twitter is the increased number of followers. People that I have engaged with using the Anchor app who ended up following me on Twitter. The micro-blogging platform acts as a companion which presents ideal opportunities for earning new followers. Now just any followers though. Each new follower gained from Anchor engagement tends to be a lot more engaged with you. Simply due to the fact that the interaction occurred on Anchor and they chose to following you on Twitter as result of a great conversation.

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