Business

Blogging / Business / Content Marketing / SEO

Why Leveraging Medium.com As a Content Marketing Tool Matters

Remember when content marketing took off like crazy and spawned significant amount of interest amongst marketers? An essential avenue to utilize for subject matter expertise, brand voice establishment, awareness, visibility, and ultimately providing the ability to create an emotional connection with a your target audience. Yes, content marketing and blogging are intricate to any digital marketing strategy. However, we’ve reached a tipping point in content marketing where the competition has become stiffer and opportunities are slimming down. It’s what happens when saturation occurs. Fortunately, approximately two years ago, Medium.com emerged as a leading platform to assist in segmentation between bland and authoritative content. (more…)

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12/05/2014
Business / Digital / Digital Marketing

[VIDEO] The First Instinct Is Usually the Right One

Gut is a powerful tool if utilized properly, especially in the business world. Typically, the first instinct is the right one to go with in any type of situation. Like second nature, it feels right and prohibitive of poor decision making. When making business decisions, it can be difficult at times to arrive at one that feels right. Particularly in the digital media world, the first instinct may impact the outcome of a certain area within your business. (more…)

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11/05/2014
Business / Digital Marketing

[Video] 3 Things I Learned From my Dad about U.S. Business

Since the age of 13, I’ve had deep interest in business. While other 13-year olds were out playing, riding their bikes, and getting into all kinds of shenanigans, business was on my mind. Unfortunately, this was the age when I moved to the U.S. and my first encounter with the “Western” world. For a kid from Eastern Europe, well to most I was known as the foreigner from a third-world country. It was a difficult time for adjustment with plenty of emotional rollercoasters. More than any average 13 year old should have to deal with in all honesty. (more…)

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10/29/2014
Business / Lifestyle

Dress the Part for a Knockout Business Impression

Do the clothes make the man or man makes the clothes? Quite a cliche saying, isn’t it? It’s quite interesting how the little things in the business world make the largest difference. While business casual or casual dress code in some work environments has become the norm, it does not necessarily classify it as a standard. Many business professionals have more or less adapted the inheritance of business casual or casual dress code in their respective work environments. (more…)

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10/28/2014
Blogging / Business / Content Marketing / SEO

So, You Want an Audience? What are You Going to Do About It?

These days, in a highly competitive and saturated market it’s extremely difficult to catch and retain the attention of potential customers. Building a targeted audience requires far more than elbow grease and long hours. It demands a strategy, consistency, commitment, time, and patience. The fundamentals of building a following have been in existence for some time but the tactics of accomplishing such results took a slight shift into a different direction. Enticing others truly takes an act of a scientific approach paired up with strategic thinking, unique information, perspective, and great storytelling. (more…)

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03/05/2014
Business

Happy New Year 2014! Year-End Review

It’s the end of yet another year! As we unwind 2013 and ease slowly into 2014, it sparks my interest to reflect back on the achievements occurred during the span of this past year. Definitely an interesting 365 days to say the very least. Like a roller coaster, a multitude of ups and downs that quite frankly have attributed to perhaps some of the most fruitful business opportunities I’ve seen to date. When I look back on 2013 I’d like to consider it as a year of success. An adventure that has contributed to increased business potential but most importantly, establishment of new relationships. (more…)

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12/31/2013
Business / Digital / Search Engine Marketing / SEO / Social Media / Web Development

The Digital Marketing Revolution: New iTunes Audio Podcast

Digital marketing continues to dominate the marketing industry. It’s on high demand and brands are quickly realizing the potential behind digital marketing initiatives. When I first started out with SEO back in 2006 the concept of digital marketing was practically unheard of. Quite frankly traditional marketing still continued to dominate and remain the majority. Certain memories remind of the constant usage of “internet marketing” lingo around the office at the time.  (more…)

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12/19/2013
Business

Find Your Own Path to Business Success – Rejoice in Victory [VIDEO]

Finding your own groove takes some time. Whether it’s in personal life or business, we all struggle in finding that sweet spot. Personally, a counterbalance between work and life has been a bit of a challenge for me during recent years. In the last several months particularly I’ve taken a huge leap into a whole new different direction in life. After nearly 14 years of little to no physical activity, healthy eating, & fitness I joined a personal training studio and hopped on a road bike. Call it an act of epiphany.

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09/23/2013
Analytics / Business / Marketing / SEO

Google Analytics: Find Out Who’s Reading Your Content

Understanding traffic performance on your website is an intricate part of success with any marketing initiative and assistance for identifying quantifiable ROI.  Google Analytics offers a free web-based analytical tool that provides website owners with ability to dive in deeper into user behavior, monitor newly emerging trends, setup goals, multi-channel funnels, and more.  A 24/7/365 mechanism running non-stop in attempt to analyze and pinpoint specific activity and engagement of your target audience. (more…)

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01/14/2013
Business

Top 5 Reflections of 2012 (The Year of the Dragon)

dep_7279569-2012-Chinese-Year-of-the-Dragon-PatternThe day is December 31, 2012.  In a late morning on a snowy day I’ve found myself in realization of the various adventures occurred in this year.  It’s funny how the anticipation of a new year always seems so exhilarating until it surpasses us just in time for another one to slowly roll in.  Yes, they do go by fast especially the older you get.  So much has happened for me this year both in personal and business.  A reflection of those simply seems appropriate at the very least as I’m extremely thankful for such particular occurrences. (more…)

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12/31/2012

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