Digital Marketing

Analytics / Business / Digital / Digital Marketing / Google / Search Engine Marketing / SEO

Google Adometry Now Offers Search Response & TV Airings Data Attribution

Terrestrial media such as TV, radio, newspapers, and magazines drive consumer interest and generate awareness. TV and radio ads particularly spark interest in a consumer towards a specific brand, product, or service. Such behavior invokes search intent forcing consumers to interact further online by seeking additional information. Typically such behavior also occurs on a screen the consumer has available during that time of interaction. (more…)

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05/28/2015
Business / Digital Marketing / Social Media / Twitter

3 Reasons Emojis Will Enhance Your Tweeting Potential

3 Reasons Emojis Will Enhance Your Tweeting Potential

Approximately 4 minute read

Emojis aren’t a new thing by any means. They have been used in text messaging endeavors for quite some time. Twitter seems to have caught onto this trend at last offering additional tweet potential. Emojis in tweets are highly recommended for increased level of user engagement and personality enhancement. During conversations consider inserting a few of the most commonly utilized emojis to show character. (more…)

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05/26/2015
Business / Digital Marketing / Google / Search Engine Marketing

The Mysteries Behind Google [x] You Probably Didn’t Know About

Even to this day when one hears the word Google they immediately think of a search engine. Probably one of the most common misconceptions in my opinion. In actuality, Google is an experimental/experiential company with a ton of cash and plenty of fruitful ideas. Their employees are even allowed to spend 20% of their time working on personal projects and still being compensated for it. Crap, maybe I’m in the wrong business. (more…)

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05/22/2015
Bing / Digital Marketing / SEO

Bing’s “Mobilegeddon” Announced Following Google’s Mobile-Friendly Rollout

Bing announced on its blog that they will too be putting forth a focus on mobile SEO. Expect a Bing “Mobilegeddon” in the near future. Not that this was a surprise to any of us as it seems that Microsoft tends to replicate what Google does in most cases. Judging by the looks of things, the Bing mobilegeddon had been in planning since around November 2014 though. Ironic? Google’s mobile-friendly algorithm was in development during the same time as well. Now there is two search engines to worry about in terms of mobile search compliance. (more…)

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05/18/2015
Blogging / Business / Digital Marketing / SEO / Web Development / WordPress

One Simple Solution to Increase WordPress Posts Conversation

Disable third-party comment plugins. Simplicity is key and often more than meets the eye. Providing a simple option for WordPress posts commentary stands of significant importance for your website visitors. Especially if it is a controversial topic where your intent is to generate dynamic content through conversation. Over the last six years, I have learned (the hard way) that in a lot of situations simplicity is key for web users. (more…)

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05/14/2015
Digital Marketing / Facebook / SEO / Social Media

Facebook’s New In-App Search Engine May Change the Face of Search

According to a TechCrunch report, Facebook seems to be testing a new in-app search engine with a select group of test users. The purpose behind the new Facebook search engine is to allow for new content discovery in conjunction with status updates. Something that Google should be on the lookout for in this Facebook endeavor is the fact that this new in-app search engine does not require access to Google’s index. That’s right! Facebook’s new in-app search engine operates on the capability of crawling the web without the need of accessing Google’s data. Yet having the ability to return relevant content in a status update for an end user at an instant. (more…)

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05/13/2015
Digital Marketing / Google / SEO

Maneuvering the Politics of a SEO Campaign

“We’ve invested in SEO and it has not proven to be successful for our company.” “Our company is handling SEO efforts in-house.” “Our business breathes on referrals and we don’t need SEO.” Sound a bit too familiar? These are a few of the most common statements I’ve heard from clients during the past two decades. Unrealistic expectations and false assumptions are typically the indicators for failure in planning, strategizing, implementing, and executing an SEO campaign.  (more…)

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05/05/2015
Digital Marketing / Google / SEO

Enhancing SEO Potential of Your Website Through Usage of Rich Snippets

Ever wonder if there is anything missing to your website in the SERPs? Is your website truly pushing for maximum SEO potential in the organic results? For quite some time now, Google particularly has been displaying more granular information in the SERPs pertaining to user reviews, prices, product information, and events. It’s a way to connect with users by providing more specific information in lieu to their search. From a brand perspective though, structured data markup still remains a source for untapped potential. Before we dive into the logistics of rich snippets, let’s ensure a thorough understanding of structured data markup. (more…)

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04/28/2015
Analytics / Digital Marketing / Google Analytics

The Demography Value in Website Performance You May Be Undervaluing

Demographics have played a factorial role in website performance for quite some time. Particularly in gaining a deeper understanding of your website audience behavior. But, how do I leverage this demography as a competitive advantage you ask? What does this data really tell me about my website visitors? How do I decipher the information in Layman’s Terms? (more…)

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04/27/2015
Digital Marketing / Social Media

The Instagram Commandments You Should Be Cognizant of Prior to Publishing Content

Recently Instagram published an update to its Community Guidelines advising its users of several changes. For the most part, many of those were pre-existing, however the social network pushes for stronger comprehension of its practices. In essence, a reinforcement upon content authenticity, prohibiting profanity, and of course nudity. Even things like memes, screenshots, TV screengrabs, concert photos, and quotes may soon be considered as a violation of the rules. Wait, isn’t that the majority of what Instragram consist of currently? (more…)

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04/23/2015

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