Essentials of PPC Keyword Match Types for Campaign Success

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In a recent Strategic Search Engine Marketing course that I teach at UMSL , it became quite evident to me how extremely important the usage of proper keyword match types really is within a PPC campaign. As a matter of fact, probably one of the most imperative elements of a PPC account. Using the incorrect keyword match type can invoke irrelevant traffic, exhaust budgets, fail ROI, and create unnecessary frustrations. This is something that both new and experienced PPC marketers can easily overlook.  (more…)

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Why PPC is More Than Selling Clicks & Traffic

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PPC endeavors have evolved significantly over the years. In the early days of Google AdWords, Yahoo! Small Business Marketing Solutions, and later Yahoo|Bind Ads Network advertising clicks and traffic served of utmost importance. PPC advertisers would settle for metrics such as Clicks, Impressions, & CTR. These were the basic benchmarks that advertisers would utilize for performance measurement purposes. But over the years PPC advertising initiatives have broadened with a stronger focus on the customer. (more…)

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Bing Ads Editor for Mac OS X May Arrive Sooner Then Expected

The Yahoo|Bing Ads Network platform has come a long way since inception. I’m a firm believer that in due time functionalities and capabilities will expand further allowing advertisers and marketers with ability to maximize their campaigns potential. As a marketer and an OS X user, a recent challenge with compatibility of the Bing Ads Editor sent me scrambling to the Twitterwebz in search for answers. Social media and particularly Twitter is a platform I’ve leveraged proacively since 2009 for a variety of business and personal reasons.  (more…)

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More Traffic From Your PPC Campaign in Google AdWords

Pay Per Click Advertising
Pay-Per-Click Advertising
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Pay-Per-Click Advertising offers an avenue for driving targeted traffic to your website.  A vehicle designed to reach your target audience in an effort to promote your products or services.  Newly launched websites can take great advantage of such platform not only to target a specific audience but also reach qualified visitors.  There are a couple of different PPC platforms that you can use.  One particular online marketing platform that I prefer to use is Google AdWords.  With over 65% market share in search it’s not rocket science to understand why I choose to utilize it the most.

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