Writing Content for the Age of Sophisticated Consumer

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In today’s modern digital age it is significantly more difficult and challenging to capture consumer attention. Each consumer absorbs in the vicinity of 1,500 different marketing messages on daily basis. We tend to respond towards 1%-2% of those at most. This is a clear indication of how strategic and focused brands need to be in order to capture the attention of their target audience. Writing content for the age of sophisticated consumer is about to become even harder as well. (more…)

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What Does Content Marketing Evolution Mean For Your Business?

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You’ve heard about content marketing and its importance within today’s digital marketing mix. It’s not anything new or at least I’d hope not for you and your business. The challenge with content marketing these days though pertain to substance. Yes, exactly that. The delineation between good content and bad content is one single factor – substance. What do I mean about that? It’s simple. The value proposition aspect of content marketing stands of critical importance. It’s the separating factor between you and the competition. (more…)

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Focus on Substance Over Quantity in Your Content Marketing Initiatives

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Content marketing is undoubtedly a viable method for building a solid business. It helps build an audience, provide perspective, and establish a solid community of followers. No, I am not speaking of a cult type of community. More precisely building a community of loyal followers interested in the perspective you have to share. However, even today at the height of content marketing there seems to be a continued misconception in its purpose. (more…)

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How Often Should You Blog/Storytell in 2016?

Blogging or now most commonly known as storytelling still remains a grey area for many brands. Are you actively blogging currently? Either for your brand or the company you work for? The value proposition aspect of storytelling still has a long way to come. Even though storytelling is no longer considered to be a new digital marketing strategy. Did you notice how I referred to blogging as storytelling? (more…)

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A Single Determining Factor for Content Marketing Strategy Success

Content marketing takes work, research, drafting, proofreading, referencing, and publishing. The average blog article, one that is thoroughly compiled can take anywhere from 2-4 hours. I’m talking about a piece of content intended to engage and interact with your visitors. It’s important to invest the time, money, and effort in compiling content that will resonate with your visitors. These are potential customers interested in purchasing your product or service. (more…)

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Why Leveraging Medium.com As a Content Marketing Tool Matters

Remember when content marketing took off like crazy and spawned significant amount of interest amongst marketers? An essential avenue to utilize for subject matter expertise, brand voice establishment, awareness, visibility, and ultimately providing the ability to create an emotional connection with a your target audience. Yes, content marketing and blogging are intricate to any digital marketing strategy. However, we’ve reached a tipping point in content marketing where the competition has become stiffer and opportunities are slimming down. It’s what happens when saturation occurs. Fortunately, approximately two years ago, Medium.com emerged as a leading platform to assist in segmentation between bland and authoritative content. (more…)

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3 Ways to Amplify Content Marketing Potential

There’s one constant question everyone strives to find the answer to when it comes to their content marketing strategy. How do you acquire more traffic to a site? Perhaps a million dollar question that we would all love to uncover the secret recipe to. The simple answer to this question remains – Hustle, Hustle, Hustle! (more…)

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5 Tips for SEO Improvement in 2012

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Since the rise of Google back in 2000 SEO has become a crucial element to any brand’s marketing plan.  More users are spending time on the internet in searching for various products, services, research or comparison shopping.  This presents a tremendous opportunity for any brand that’s seeking online visibility.  With over 75% search market share alone Google leads as the top dog in offering business owners the opportunity to get found by their target audience.  Reaching your target market though isn’t as easy as it may sound and will definitely require some serious elbow grease to get the results you’re looking for.  In 2011 alone we saw some dramatic changes to Google’s search algorithm which have made a drastic impact on SEO. (more…)

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