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Google / SEO / Tutorials / Web Development / WordPress

[HOW-TO] Seamless Migration of WordPress from HTTP to HTTPS (SSL)

Being a search guy, I’m always making every effort to remain relevant. Especially when it comes to my website. Back in August 2014, Google made an announcement regarding HTTPS protocol as ranking signal. Naturally, I’m always fashionable late and finally realized that it was time to migrate accordingly. WordPress has to be one of the easiest CMS options available for migration from HTTP to HTTPS as long as you’re versed in it. (more…)

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03/10/2015
Google / SEO

Google Mobile-Search Friendliness Will No Longer Be an Optional Component

Mobile search usability continues to incline at a steady pace. As it stands, for the majority of clients that I work with it accounts for somewhere between 60-70% of all website traffic activity. The growth and accessibility of mobile devices has made it much easier for consumers to gain web access. On February 26, 2015 Google made an announcement that as of April 21, 2015 it will be turning mobile-friendliness a ranking signal for SEO. (more…)

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03/02/2015
Google / SEO

Google Continues to Test Video Search Results in SERPs

Video continues to take on a more dominant role in digital marketing. It has become an essential ingredient to just about any strategy and Google is attempting to hone in on it. Video search results are continuously appearing in the SERPs which leads me to believe that permanency is on the horizon. (more…)

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02/26/2015
Google / SEO

Google’s ‘Not Followed’ 301 Reporting for SEO Improvement

Recently, I was chatting with someone regarding Google’s latest updates and indeed they affirmed their secret plan for world domination. Well, at least it’s starting to seem that way based on their latest changes in Google Webmaster Tools. The addition of a ‘Not Followed’ tab section included under the Crawl Errors section sparked some controversy in the SEO community. I know what you’re thinking, “Great, another thing to worry about in Google Webmaster Tools”. Truthfully, I was a bit on the fence about this new feature as well however after fiddling around with it for some time, I can to the realization that it may actually be quite useful in conjunction with SEO endeavors. (more…)

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08/09/2014
Google / SEO

Fixing Broken Links: Using Google Webmaster Tools to Retain Link Juice

When it comes to SEO, there’s a variety of dependencies that attribute to overall success in the search marketplace. From content to social media, user experience, storytelling and anything else in between. One of the most important elements of SEO includes retention of existing link juice to ensure visitors are seemingly flowing thru your website. Lost traffic yields potential money left on the table and no business owner in their right mind will allow untapped business opportunities to slip thru. (more…)

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03/11/2014
Google / SEO

How Will Duplicate Content Affect SEO Performance?

It's without a doubt of critical importance to pay close attention to duplicate content on your website. One of the things Google particularly and other search engines pay strong attention…

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02/01/2014
Google / SEO

How To Improve Your On-Page SEO Optimization

SEO isn’t exactly the easiest to handle properly and anticipate optimal results. There’s a couple of ways to perform SEO on your website – 1) using the DIY method which most find cost-efficient but not necessarily productive; and 2) hiring an experienced SEO professional to assist with such efforts. Personally, I would highly recommend seeking an experienced SEO professional for simple reasons such as subject matter expertise, strategic guidance, and overall targeted approach. Someone that will assist with problem solving of issues with your brand as a whole. (more…)

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01/28/2014
Google / SEO

Is Google+ the Next Generation of Search?

The importance of social media in the marketing mix is by now without a doubt an inevitable piece of the puzzle towards success in business. Social media continues to thrive primarily due to increased consumer demand. Companies around the globe are continuing to struggle though when it comes to to monetization. When Google+ launched a couple of years ago it was labeled as nothing more than another social media network. More accurately, a rival to the popular Facebook social network that up until then was seriously dominating the social space. (more…)

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01/20/2014
Bing / Google / Link Building / SEO / Yahoo

Basic Link Building Tips for Spicing Up Your SEO

Building relationships online stills remains an integral element of SEO. For some, launching a campaign of such magnitude can be considered a daunting task. After all, we’re no experts at everything. If you’re fairly new to the SEO industry then getting started with link building can be a bit challenging. Here’s a few basic tips for targeted link building within your SEO campaign: (more…)

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10/16/2013
Bing / Google / On-Page Factors / SEO / Yahoo

Important SEO On-Page Factors to Consider in Setup or Optimization Process

SEO remains a critical component in the marketing mix for success online. If you’ve not jumped on the bandwagon just yet, well chances are your brand may be suffering and not utilizing untapped potential. SEO visibility helps put products and services at the fingertips of potential customers as they utilize search engines to scope out such information. Targeted search visibility stands of critical importance in establishment of brand awareness, trust, relationship building, and most importantly revenue generation. The sole focus of this particular blog post is to outline the importance of SEO on-page factors when it comes to setup or optimization of individual pages on your website. (more…)

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09/16/2013

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