Focus on Substance Over Quantity in Your Content Marketing Initiatives

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Content marketing is undoubtedly a viable method for building a solid business. It helps build an audience, provide perspective, and establish a solid community of followers. No, I am not speaking of a cult type of community. More precisely building a community of loyal followers interested in the perspective you have to share. However, even today at the height of content marketing there seems to be a continued misconception in its purpose. (more…)

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How Often Should You Blog/Storytell in 2016?

Blogging or now most commonly known as storytelling still remains a grey area for many brands. Are you actively blogging currently? Either for your brand or the company you work for? The value proposition aspect of storytelling still has a long way to come. Even though storytelling is no longer considered to be a new digital marketing strategy. Did you notice how I referred to blogging as storytelling? (more…)

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[VIDEO] The 28 Day Detoxication Completion, Hustling, & Endurance

Exactly 28 days ago I made a pact to fast. A part of a spiritual agreement to give up something I enjoy in lieu to Easter. So, alcohol took the plunge. A whoppin’ 28 days of no alcohol for me. Quite the tall order to fulfill. Exactly what friends, family, and even certain acquaintances thought about my idea. (more…)

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Why Leveraging Medium.com As a Content Marketing Tool Matters

Remember when content marketing took off like crazy and spawned significant amount of interest amongst marketers? An essential avenue to utilize for subject matter expertise, brand voice establishment, awareness, visibility, and ultimately providing the ability to create an emotional connection with a your target audience. Yes, content marketing and blogging are intricate to any digital marketing strategy. However, we’ve reached a tipping point in content marketing where the competition has become stiffer and opportunities are slimming down. It’s what happens when saturation occurs. Fortunately, approximately two years ago, Medium.com emerged as a leading platform to assist in segmentation between bland and authoritative content. (more…)

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Blogging Fundamentals Have Changed & So Should Your Content Strategy

Out with the old and in with the new. A familiar saying one would be reminded with when change is upon us. The blogging fundamentals previously utilized to assist with increased readership potential are changing rapidly. Primarily due to emerging consumer trends and patterns in the marketplace. Like that fancy new jacket you bought a year ago which seemed to be in style back then, now it no longer boasts the latest fashion trends. Blogging fundamentals have significantly changed and will continue to drift in different directions as consumer behavior shifts. (more…)

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Google Analytics: Find Out Who’s Reading Your Content

Understanding traffic performance on your website is an intricate part of success with any marketing initiative and assistance for identifying quantifiable ROI.  Google Analytics offers a free web-based analytical tool that provides website owners with ability to dive in deeper into user behavior, monitor newly emerging trends, setup goals, multi-channel funnels, and more.  A 24/7/365 mechanism running non-stop in attempt to analyze and pinpoint specific activity and engagement of your target audience. (more…)

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Web 2.0: Does your business compete?

Web 2.0 Technologies

The competition in the Web World continues to remain highly competitive.  There are hundreds of thousands and even millions or billions of websites out there that simply haven’t understood the power and potential behind Web 2.0.  For many website owners the term remains loose without a definition behind it.  Their websites are not performing or in most cases are loose cannons.  If you’re seeking to establish a well built web presence for your business then you need to be focusing on the most popular Web 2.0 utilized by other leading companies and brands.

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