The internet is a powerful playground for both personal and business relations.  Others can talk about you or your business without your awareness and create negative press around your brand.  Business owners in particular of various industries should be primarily concerned when it comes to monitoring your brand on the web.  Bad feedback about your brand can create a sense of uncertainty with your customers in relation to your products or services that your business offers.  In today’s day and age social media remains the #1 communication channel where consumers go for comparison shopping, research, & networking with others.

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