Essentials of PPC Keyword Match Types for Campaign Success

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In a recent Strategic Search Engine Marketing course that I teach at UMSL , it became quite evident to me how extremely important the usage of proper keyword match types really is within a PPC campaign. As a matter of fact, probably one of the most imperative elements of a PPC account. Using the incorrect keyword match type can invoke irrelevant traffic, exhaust budgets, fail ROI, and create unnecessary frustrations. This is something that both new and experienced PPC marketers can easily overlook.  (more…)

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Bing Ads Editor for Mac OS X May Arrive Sooner Then Expected

The Yahoo|Bing Ads Network platform has come a long way since inception. I’m a firm believer that in due time functionalities and capabilities will expand further allowing advertisers and marketers with ability to maximize their campaigns potential. As a marketer and an OS X user, a recent challenge with compatibility of the Bing Ads Editor sent me scrambling to the Twitterwebz in search for answers. Social media and particularly Twitter is a platform I’ve leveraged proacively since 2009 for a variety of business and personal reasons.  (more…)

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PPC IS Complex, Avoid DIY, Spend Budget Wisely & Invest Intelligently

The title of this article is extremely provocative and with specific intent. There was a reason why I selected such context and it wasn’t for a self-endorsement by any means but rather to emphasize upon the importance of a strategic approach to PPC advertising. An outcome of a recent discussion regarding PPC tactics that really got me thinking. According to a recent report published in Q1 of 2014 Bing PPC spend grew by 60% Y-O-Y while Google spend rose 29%. Quite an exponential growth when you consider the millions or maybe even billions of dollars spent on Google AdWords or Yahoo|Bing Ads Network. If you’re considering a digital strategy, PPC should be a companion within your online marketing initiatives. (more…)

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