Blogging

Blogging / Business / Communication / Digital / Digital Marketing

Focus on Substance Over Quantity in Your Content Marketing Initiatives

Approximately 4 minute read

Content marketing is undoubtedly a viable method for building a solid business. It helps build an audience, provide perspective, and establish a solid community of followers. No, I am not speaking of a cult type of community. More precisely building a community of loyal followers interested in the perspective you have to share. However, even today at the height of content marketing there seems to be a continued misconception in its purpose. (more…)

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03/04/2016
Blogging / Business / Digital Marketing / Social Media

Anchor: A Beginner’s Guide to Disrupting the Airwaves

Approximately 8 minute read

A new free mobile app is truly disrupting the face of podcasting. Anchor launched on February 9, 2016 for iOS users with the intent to change the digital airwaves forever. The New York-based startup is led by co-founders Nir Zicherman and Michael Mignano. The launch of the startup was predicated upon their combined love towards radio. Previously both of them worked at Aviary. A company that was acquired by Adobe.  (more…)

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02/27/2016
Blogging / Business / Digital Marketing / Google Analytics

How Often Should You Blog/Storytell in 2016?

Blogging or now most commonly known as storytelling still remains a grey area for many brands. Are you actively blogging currently? Either for your brand or the company you work for? The value proposition aspect of storytelling still has a long way to come. Even though storytelling is no longer considered to be a new digital marketing strategy. Did you notice how I referred to blogging as storytelling? (more…)

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02/18/2016
Blogging / Business / Digital Marketing / SEO

A Single Determining Factor for Content Marketing Strategy Success

Content marketing takes work, research, drafting, proofreading, referencing, and publishing. The average blog article, one that is thoroughly compiled can take anywhere from 2-4 hours. I’m talking about a piece of content intended to engage and interact with your visitors. It’s important to invest the time, money, and effort in compiling content that will resonate with your visitors. These are potential customers interested in purchasing your product or service. (more…)

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06/09/2015
Blogging / Business / Digital Marketing / SEO / Web Development / WordPress

One Simple Solution to Increase WordPress Posts Conversation

Disable third-party comment plugins. Simplicity is key and often more than meets the eye. Providing a simple option for WordPress posts commentary stands of significant importance for your website visitors. Especially if it is a controversial topic where your intent is to generate dynamic content through conversation. Over the last six years, I have learned (the hard way) that in a lot of situations simplicity is key for web users. (more…)

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05/14/2015
Blogging / Business / Digital / Digital Marketing

[VIDEO] The 28 Day Detoxication Completion, Hustling, & Endurance

Exactly 28 days ago I made a pact to fast. A part of a spiritual agreement to give up something I enjoy in lieu to Easter. So, alcohol took the plunge. A whoppin’ 28 days of no alcohol for me. Quite the tall order to fulfill. Exactly what friends, family, and even certain acquaintances thought about my idea. (more…)

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04/06/2015
Blogging / Business / Digital / Digital Marketing / Google / SEO

Quality vs. Quantity – Why Content Marketing Is the New Business Development

Qualitative or quantitative content? Focus on value and substance? Pump out more content in a shorter period of time or less quantity but more authority and in a longer period of time? Quality always precedes quantity. Regardless of what business you’re in. Customers express a strong level of peculiarity towards any product or service. In a sense, it’s a measurement of standard that defines the value behind a product or service. Content marketing attributes largely to the establishment of a cohesive brand perception. It also assist with the development of a quality brand standard. (more…)

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03/26/2015
Blogging / Business / Content Marketing / SEO

Why Leveraging Medium.com As a Content Marketing Tool Matters

Remember when content marketing took off like crazy and spawned significant amount of interest amongst marketers? An essential avenue to utilize for subject matter expertise, brand voice establishment, awareness, visibility, and ultimately providing the ability to create an emotional connection with a your target audience. Yes, content marketing and blogging are intricate to any digital marketing strategy. However, we’ve reached a tipping point in content marketing where the competition has become stiffer and opportunities are slimming down. It’s what happens when saturation occurs. Fortunately, approximately two years ago, Medium.com emerged as a leading platform to assist in segmentation between bland and authoritative content. (more…)

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12/05/2014
Blogging / Business / Content Marketing / SEO

So, You Want an Audience? What are You Going to Do About It?

These days, in a highly competitive and saturated market it’s extremely difficult to catch and retain the attention of potential customers. Building a targeted audience requires far more than elbow grease and long hours. It demands a strategy, consistency, commitment, time, and patience. The fundamentals of building a following have been in existence for some time but the tactics of accomplishing such results took a slight shift into a different direction. Enticing others truly takes an act of a scientific approach paired up with strategic thinking, unique information, perspective, and great storytelling. (more…)

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03/05/2014
Blogging / Business

[HOWTO] Muster Up Good Content For Your Blog

One of the best hidden strategies for lead generation and brand awareness lies in targeted blogging initiates.  Truth of the matter is that over 42% of U.S. businesses in 2012 are engaging in some form of a content marketing strategy.  What’s the meaning of this?  How does blogging yield monies in the bank?

How do you come up with engaging content that will keep your users informed? (more…)

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07/23/2012

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