Analytics

Analytics / Business / Digital / Digital Marketing / Google / Search Engine Marketing / SEO

Google Adometry Now Offers Search Response & TV Airings Data Attribution

Terrestrial media such as TV, radio, newspapers, and magazines drive consumer interest and generate awareness. TV and radio ads particularly spark interest in a consumer towards a specific brand, product, or service. Such behavior invokes search intent forcing consumers to interact further online by seeking additional information. Typically such behavior also occurs on a screen the consumer has available during that time of interaction. (more…)

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05/28/2015
Analytics / Digital Marketing / Google Analytics

The Demography Value in Website Performance You May Be Undervaluing

Demographics have played a factorial role in website performance for quite some time. Particularly in gaining a deeper understanding of your website audience behavior. But, how do I leverage this demography as a competitive advantage you ask? What does this data really tell me about my website visitors? How do I decipher the information in Layman’s Terms? (more…)

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04/27/2015
Analytics / Business / Digital Marketing / Search Engine Marketing / SEO / Social Media / Web Development

Rebirth of the ‘Digital Marketing Revolution’ Podcast

I’m ecstatic to announce the rebirth of my Digital Marketing Revolution podcast. An experimental project that began back in December 2013. Unfortunately due to time constraints I was forced to put a lid on it after four episodes. After careful consideration and acknowledgement of high demand in the marketplace, I arrived at the conclusion that a rebirth was due. So, the first episode of 2015 was just released and ready for download.  (more…)

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04/16/2015
Analytics / SEO

5 Simple Ways to Decrease Your Website Bounce Rate

Bounce Rate is a metric that all website owners pay close attention to especially if utilizing web tracking tools such as Google Analytics. It is relevance indicator that portrays the level of interaction the average visitor has with the domain. More precisely, it is based on the amount of single-page sessions where a person left your website from an entrance page without actually interacting with it.  (more…)

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03/06/2015
Analytics

Google’s Universal Analytics: Pros & Cons of Making the Leap

[vc_row][vc_column][vc_column_text]Tracking & measurement of online advertising initiative is imperative in particularly gaining a deeper understanding of visitor behavior. The ability to assess specific activity of users taking place on a website provides marketers and brands equally with ability to understand user mentality, assess behavioral trends, and focus deeper on conversion tracking. Google Analytics does an excellent job at portraying clear visuals of user behavior paired with informative metrics data that dive deeper into specific segments of user intelligence. If you’re a regular user of Google Analytics then you’ve probably heard about its recent introduction of Universal Analytics. (more…)

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02/20/2014
Analytics

Maintaining a Healthy & Easily Accessible Website in Compliance with Google

website-inaccessibleYour website domain is like a goldmine sparking up new business opportunities from all directions on the worldwide web.  Visibility in search engines stands of critical importance in ensuring clear communication with your target audience.  Nowadays over 70% of consumers utilize search engines such as Google when scouting for products or services.  Where your brand falls in the SERPs dictates user engagement and potential lead generation opportunities. (more…)

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04/29/2013
Analytics / Business / Marketing / SEO

Google Analytics: Find Out Who’s Reading Your Content

Understanding traffic performance on your website is an intricate part of success with any marketing initiative and assistance for identifying quantifiable ROI.  Google Analytics offers a free web-based analytical tool that provides website owners with ability to dive in deeper into user behavior, monitor newly emerging trends, setup goals, multi-channel funnels, and more.  A 24/7/365 mechanism running non-stop in attempt to analyze and pinpoint specific activity and engagement of your target audience. (more…)

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01/14/2013

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