Essentials of PPC Keyword Match Types for Campaign Success

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In a recent Strategic Search Engine Marketing course that I teach at UMSL , it became quite evident to me how extremely important the usage of proper keyword match types really is within a PPC campaign. As a matter of fact, probably one of the most imperative elements of a PPC account. Using the incorrect keyword match type can invoke irrelevant traffic, exhaust budgets, fail ROI, and create unnecessary frustrations. This is something that both new and experienced PPC marketers can easily overlook.  (more…)

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PPC IS Complex, Avoid DIY, Spend Budget Wisely & Invest Intelligently

The title of this article is extremely provocative and with specific intent. There was a reason why I selected such context and it wasn’t for a self-endorsement by any means but rather to emphasize upon the importance of a strategic approach to PPC advertising. An outcome of a recent discussion regarding PPC tactics that really got me thinking. According to a recent report published in Q1 of 2014 Bing PPC spend grew by 60% Y-O-Y while Google spend rose 29%. Quite an exponential growth when you consider the millions or maybe even billions of dollars spent on Google AdWords or Yahoo|Bing Ads Network. If you’re considering a digital strategy, PPC should be a companion within your online marketing initiatives. (more…)

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More Traffic From Your PPC Campaign in Google AdWords

Pay Per Click Advertising
Pay-Per-Click Advertising
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Pay-Per-Click Advertising offers an avenue for driving targeted traffic to your website.  A vehicle designed to reach your target audience in an effort to promote your products or services.  Newly launched websites can take great advantage of such platform not only to target a specific audience but also reach qualified visitors.  There are a couple of different PPC platforms that you can use.  One particular online marketing platform that I prefer to use is Google AdWords.  With over 65% market share in search it’s not rocket science to understand why I choose to utilize it the most.

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