SEO

Digital Marketing / SEO / Social Media / YouTUBE

Add Interactive Layer To YouTube Videos Using New ‘Cards’

Recently YouTube announced a new creative way to dress up videos on your channel. The new ‘cards’ feature allows users the ability to insert sales merchandise information, other video uploads, and YouTube playlists. This feature is particularly handy for content creators and avid YouTube enthusiasts. Media networks can also take advantage of this feature by inlaying an interactive option within individual videos for improved user engagement. (more…)

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04/08/2015
Digital Marketing / SEO

3 Critical Components You Must Factor for a Successful SEO Campaign

SEO is factorial of any marketing campaign these days. Every company from brick and mortar, medium size businesses, and even corporations are striving to crack the secret code of success. On average, U.S. users perform 12 billion searches on the web monthly (HubSpot/ComScore, July 2014). That’s a ton of untapped potential to capture. How come SEO does not yield immediate results? Are you strategizing, implementing, and executing SEO campaigns the right way? Why are you not seeing the results you had hoped for achieving? (more…)

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03/28/2015
Blogging / Business / Digital / Digital Marketing / Google / SEO

Quality vs. Quantity – Why Content Marketing Is the New Business Development

Qualitative or quantitative content? Focus on value and substance? Pump out more content in a shorter period of time or less quantity but more authority and in a longer period of time? Quality always precedes quantity. Regardless of what business you’re in. Customers express a strong level of peculiarity towards any product or service. In a sense, it’s a measurement of standard that defines the value behind a product or service. Content marketing attributes largely to the establishment of a cohesive brand perception. It also assist with the development of a quality brand standard. (more…)

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03/26/2015
Google / SEO

Compelling Headlines and Targeted SEO Title Tags

Writing title tags for improved SEO visibility is perhaps one of the imperative elements to put strong attention to detail on. It is the one aspect in SEO though that tends to create the most amount of uncertainty. Should title tags be aimed towards the SERPs and crawlers? Should they be intended to invoke a click-thru? In reality, we would ideally like to acquire a definitive answer to all of those questions and ultimately satisfy the need of visitors. (more…)

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03/24/2015
Google / SEO

[HOW TO] Prepare Your Mobile-Friendly Website for Upcoming Mobile-Search Algorithm

In February of this year, Google made an announcement that it will be implementing a mobile-search algorithm on April 21, 2015. The intent is to improve mobile-friendliness by focusing on a more succinct user experience. The SEO community threw its hands up in the air with a high level of dissatisfaction. There are a plethora of non mobile-friendly websites out there and those particularly are quite upset about this announcement.  (more…)

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03/20/2015
SEO

5 Ways to Employ a Modern SEO Link Building Strategy

Link building continues to play a factorial role in SEO endeavors and still considered to be a viable way of building popularity and brand authority on the web. However, the tactics for a modern SEO link building strategy have changed slightly since the legacy days. Brands should be cognizant of the revived methods of SEO link building to ensure continued popularity growth and authority on the web. (more…)

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03/16/2015
Google / SEO / Tutorials / Web Development / WordPress

[HOW-TO] Seamless Migration of WordPress from HTTP to HTTPS (SSL)

Being a search guy, I’m always making every effort to remain relevant. Especially when it comes to my website. Back in August 2014, Google made an announcement regarding HTTPS protocol as ranking signal. Naturally, I’m always fashionable late and finally realized that it was time to migrate accordingly. WordPress has to be one of the easiest CMS options available for migration from HTTP to HTTPS as long as you’re versed in it. (more…)

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03/10/2015
Analytics / SEO

5 Simple Ways to Decrease Your Website Bounce Rate

Bounce Rate is a metric that all website owners pay close attention to especially if utilizing web tracking tools such as Google Analytics. It is relevance indicator that portrays the level of interaction the average visitor has with the domain. More precisely, it is based on the amount of single-page sessions where a person left your website from an entrance page without actually interacting with it.  (more…)

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03/06/2015
Google / SEO

Google Mobile-Search Friendliness Will No Longer Be an Optional Component

Mobile search usability continues to incline at a steady pace. As it stands, for the majority of clients that I work with it accounts for somewhere between 60-70% of all website traffic activity. The growth and accessibility of mobile devices has made it much easier for consumers to gain web access. On February 26, 2015 Google made an announcement that as of April 21, 2015 it will be turning mobile-friendliness a ranking signal for SEO. (more…)

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03/02/2015

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