SEO isn’t exactly the easiest to handle properly and anticipate optimal results. There’s a couple of ways to perform SEO on your website – 1) using the DIY method which most find cost-efficient but not necessarily productive; and 2) hiring an experienced SEO professional to assist with such efforts. Personally, I would highly recommend seeking an experienced SEO professional for simple reasons such as subject matter expertise, strategic guidance, and overall targeted approach. Someone that will assist with problem solving of issues with your brand as a whole.
SEO has evolved drastically in a matter of last 12 months alone. As if that wasn’t a fastball flying in from out of nowhere, add a wrench in the mix such as the recent blog post by head of Google’s web spam team, Matt Cutts – The decay and fall of guest blogging for SEO. Yup, a major industry changer that left plenty of SEOs puzzled. Such declaration makes for a significant shift in the SEO landscape. One that will alter the perspective of both SEO professionals and business owners equally.
Evaluating On-Page SEO Optimization
One of the most critical components for SEO success entails in proper on-page optimization. Essentials such as design, user experience, keyword integration, headings usage, and mobility are just some of the few search engines such as Google take of serious consideration. Up until recently some of these essentials were perhaps considered mythical simply due to the fact that in actuality no definitive tool was in existence to clearly define effectiveness of such optimization.
Recently, the well-known SEO experts over at Moz introduced a game-changing tool to assist with on-page SEO optimization. The ‘Moz On-Page Grader’ tool offers the capabilities of breaking down the semantics in each individual page. An excellent tool that can be used for auditing purposes particularly for identification of effectiveness in each page of a website.
The ‘Moz On-Page Grader’ tool generates a 3-page report utilizing over 30 different elements of criteria to evaluate the optimization of each individual page on a website. The tool offers built-in intelligence that points out specific areas of improvement should it determine poor optimization of a page. A holistic breakdown of individual areas make it easier to interpret problematic sections while suggesting necessary adjustments for optimal results.
The report generated provides extremely useful information about individual pages of a website. ‘Moz On-Page Grader’ utilizes a 4-step process of page evaluation that can be summarized as following:
- Use the keyword for which you’re attempting to optimize a specific page
- Provide a link to the url address of the page in reference for evaluation
- Count to 10 while the tool works its magic and, Voila, report will appear with all the fancy data
- Measure, Assess, Strategize
Moz On-Page Grader requires a subscription to Moz Analytics however comes with a complimentary 30-day free trial. As SEO continues to evolve it’s imperative for brands to assess their on-page optimization techniques. Such tool provides the ability for usability improvement and overall increase of market awareness.