Utilizing Google Places for Local Business Listings

Having a business is one thing but reaching your target audience on the web can be a whole another ball game.  Local business listings have become an important component of any online marketing plan.  It offers visibility for your brand to internet users that are searching for local products and services related to you.  Most will admit that the internet caused globalization by giving us linkage to users in other continents.  I’m not here to dispute that by any means but what I do know is that your business needs a local listing.

Local listings, Facebook check-ins. FourSquare check-ins, Yelp, and Google reviews is what’s in.  Is your business leveraging the potential of each of these? (more…)

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A Marketing Mix That You Can Profit From

The web offers unlimited possibilities for exposure of your brand. There are various ways in which you can market your products and services. Marketing avenues such as Search Engine Optimization, Pay-Per-Click Marketing, Social Media, and Web Development are crucial to your success on the internet.

Depending on your marketing skills and technical knowledge some of these avenues may be challenging. As a word of advice I would seek an internet marketing specialist or search marketing company for consultation and guidance. Leveraging these marketing avenues requires time, commitment, and an investment just like anything else. One of the greatest advantages of online marketing lies in the ROI and should be a goal to set for yourself as an accomplishment. (more…)

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3 Easy Steps To Improve Your Blogging Skills

Improve Your Blogging Skills
3 Easy Step To Improve Your Blogging Skills

Effective blogging consists of more than just a blog presence.  It has grown into an effective marketing strategy that can deliver results and help you earn income.  Quality content matters more than ever before and a crucial element to the success of your blog.  Many bloggers on the web have comprehended the opportunity of blogging although have failed to progress.  Common reasons consist discouragement, lost hope, lack of interest, and motivation.  As a proactive blogger you’re probably wondering how to overcome such obstacles.  How do you improve your blogging skills?

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Expectations from Google+ Business Pages

The Google+ Project
The Google+ Project for Business

Earlier this year world’s largest marketing company rolled out its social media network competitor Google+.  Aimed to compete with Facebook and Twitter with dedication to providing a content driven effective platform for communication and lead generation.  Quickly the early adopters expressed strong interest and it wasn’t long before it reached 25 million users.  Where’s the value in Google+ for business though?  How does it differentiate from its competitors?

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[HOWTO] Use Check-In Feature for Google+ On The Go

Google Latitude for Mobile
Google Latitude for Mobile

Location-based services give consumers and business owners the ability to communicate and stay connected on a whole new level.  Since the inception of such tools including FourSquare both consumers and business owners are leveraging location-based marketing to its fullest potential.  Not too long ago the world’s largest marketing company Google launched its social network competitor Google+ in an effort to create an ideal solution for online networking.  While it remains premature most web users remain unaware of its check-in capabilities.

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