[HOW TO] Carve Out a Solid Social Media Strategy – Lessons From Buffer

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What does it take to be successful in the social media space? Is it more followers? Maybe more RTs? Possibly increased engagement? Generate more sales? Chances are all of the above and then some. Social media marketing remains a questionable area for a good portion of small businesses. Are you utilizing social media to its fullest potential? Could you or your company use a tune up on your social media endeavors? (more…)

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The Simplified Social Media Management Checklist for Busy Professionals

Social media continues to play a vital role in digital marketing. Brands and marketers equally are forced to adapt towards this fast-paced movement yet with no roadmap in hand to help them navigate the social maze. Managing a social media presences for your brand can be challenge let alone a time consuming initiative that most brands simply do not account for in a realistic fashion. Making sense of it though in a systematic and sequential fashion may actually save time, money, and unwanted headaches. (more…)

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