Farewell SEO Link Building Initiative – It Was Fun While It Lasted

There’s one common question I’ve been asked by clients during the last couple of years – What does our link building strategy entail in? Excellent question! A recent interaction with a client on SEO ended up refreshing my memory on link building especially considering their strong level of interest in such initiative. Well, I hate to be the barer of bad news but that particular tactic is sort of dead at this point. For legacy brands though SEO link building still remains a viable strategy. (more…)

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Utilizing Strategic Link Building for SEO in 2014

Link building remains an essential component for SEO and one that continues to stand of critical importance. Unfortunately, for brands and marketers equally the last couple of years have been extremely hectic due to shifting contingencies and changes in Google’s algorithm. Certain algorithmic updates during the last 24 months or so have forced SEOs and brands to think that link building may have become illegal. Before jumping into any serious conclusion about the state of link building, let’s spend some time to evaluate the current situation and explore a few varieties for SEO link building. (more…)

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