So, there’s this thing called SEO that everyone keeps talking about. You’ve been told that your brand is in critical need of organic optimization for search engines in effort to improve visibility, generate stronger awareness, and ultimately create qualified leads. With search engines such as Google that cover nearly 70% of the search market, Bing/Yahoo approximately 30%, and YouTube being the world’s second largest search network, it should really be a no-brainer, right? Wrong! Companies are failing at clear interpretation of SEO necessity as a major hurdle preventing each from unlocking full brand potential. But, before I go off the deep end, let’s explore further the nuances of SEO. (more…)