Ever wonder if there is anything missing to your website in the SERPs? Is your website truly pushing for maximum SEO potential in the organic results? For quite some time now, Google particularly has been displaying more granular information in the SERPs pertaining to user reviews, prices, product information, and events. It’s a way to connect with users by providing more specific information in lieu to their search. From a brand perspective though, structured data markup still remains a source for untapped potential. Before we dive into the logistics of rich snippets, let’s ensure a thorough understanding of structured data markup. (more…)