Nurturing your brand on the internet reflects business tremendously. It’s important to do so and it can impact your business in many ways. Recently I spoke with a family friend who was telling me about her new business adventure and how she was seeking new avenues to expand her reach. In today’s fast moving internet world every business owner should be concerned with their influence on the internet and communication with target audience. More than ever before consumers are exploring the possibilities of the web by utilizing various marketing channels including search engines and social platforms to perform comparison shopping, research, and reviews on brands.