What Does Content Marketing Evolution Mean For Your Business?

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You’ve heard about content marketing and its importance within today’s digital marketing mix. It’s not anything new or at least I’d hope not for you and your business. The challenge with content marketing these days though pertain to substance. Yes, exactly that. The delineation between good content and bad content is one single factor – substance. What do I mean about that? It’s simple. The value proposition aspect of content marketing stands of critical importance. It’s the separating factor between you and the competition. (more…)

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A Single Determining Factor for Content Marketing Strategy Success

Content marketing takes work, research, drafting, proofreading, referencing, and publishing. The average blog article, one that is thoroughly compiled can take anywhere from 2-4 hours. I’m talking about a piece of content intended to engage and interact with your visitors. It’s important to invest the time, money, and effort in compiling content that will resonate with your visitors. These are potential customers interested in purchasing your product or service. (more…)

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