Your website serves as a virtual presence of your brand.  The essence of products and services offered and a bread-maker.  A large element that plays a significant role in the success you experience solely lies in the structure of your content and overall messaging.  Particularly from an SEO standpoint it’s imperative that potential customers are interacting with your website via industry specific keyword terms.  

Identifying those SEO keyword terms may be as easy as performing a thorough research and analysis of existing domain via available industry tools.

One specific analytical tool that should be a part of your marketing toolbox is Google Analytics.  A robust FREE mechanism that syncs and integrates with your website to provide a deeper insight into traffic activity and user interaction.  Amongst its many multi-features, Google Analytics offers information on user interaction with your domain.  In particular the specific keyword terms that those web searchers have used to find you.  These particular SEO keyword terms offer value that can be leveraged further in your Search Engine Optimization marketing strategies.

In the short tutorial-based explanation below I’ve outlined steps you can follow to located these key SEO keyword terms and extract them for further application.  During the time of this post Google Analytics still offers the flexibility of switching between its new and old interface.  Something that I speculate will be removed sooner than later based on Google’s track history.

Google Analytics Organic Content (SEO Search Queries) – New Version

In GA’s “new look” SEO traffic is labeled as Organic Content.  Slightly different than the view you may be used to in its “old version”.  Additionally access to this area has been shifted around and made viewable in a different section.  Keep these pointers in mind when browsing thru.

  1. Login to your GA account at http://www.google.com/analytics.
  2. On the Account Home page select the profile for which you’d like to view data.  The following page should resemble something along the lines of the below.  Ensure that Standard Reporting tab remains enabled if it’s not by default.
  3. Next, you’ll want to select the Sources option from the left-hand side menu navigation followed by Sources – Search – Organic in order to drill down to the SEO search queries.
GA Standard Reporting








Have a look around at the data as you will notice that the table shows keywords and phrases that most likely relate to products or services you offer.  As it stands Google Analytics still does not offer an export feature into PDF file format.  Something that has been in the works for some time according to their engineers.  Having said that your options are a bit limited although still capable of acquiring the information you see on the screen.  Simply move over to the top-left corner area of current view and select the Export menu option.

SEO Search Queries from Google Analytics – Old Version

The old version of Google Analytics perhaps may be one that you’re familiar with and can find your way around easier.  Personally I like it because it’s more direct, specific and the exporting features are quite handy especially if you’re dealing with heavy amounts of reports.  Process of locating SEO keyword terms in the old version is slightly different.

  1. Login to your Google Analytics Account by visiting http://www.google.com/analytics  By default GA will direct you to the new version layout so you may have to manually select the old version from the top navigation menu.
  2. Pick the profile that’s associated with domain in reference by selecting it.
  3. Under the Dashboard menu in the left-hand side select the Traffic Sources segment followed by Keywords dimension further down below.
  4. Filter thru the Keywords dimension by choosing from the Paid or Non-Paid terms.  NOTE:  Identification of Paid keyword terms from your Search Marketing Campaigns can be found here as well.
Google Analytics (Old Version)





As mentioned above in the older version of Google Analytics there are several export options currently available.  For example, you can export specific views include SEO Keyword Terms into PDF format for easier reading.  Use these terms for further SEO Optimization by applying them within content on specific pages within your website.