The last 10 years of the marketing and advertising industry have experienced a significant amount of changes. Traditional marketing avenues seem to be slowly becoming a thing of the past. With the introduction of internet marketing and social media advertisers have been forced to become even more competitive in their respective industries. Nowadays there are many brands who are struggling to find a sweetspot for advertising success. Social Media, Search Engine Marketing, Search Engine Optimization, Traditional Media – Which of these are the right fit for your business model? Where are you most efficient and productive?