Focus on Substance Over Quantity in Your Content Marketing Initiatives

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Content marketing is undoubtedly a viable method for building a solid business. It helps build an audience, provide perspective, and establish a solid community of followers. No, I am not speaking of a cult type of community. More precisely building a community of loyal followers interested in the perspective you have to share. However, even today at the height of content marketing there seems to be a continued misconception in its purpose. (more…)

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