Is Snapchat the Next Big Social Phenomenon?

Behavioral and demographic targeting within the marketing world seems to be on the uprise. Marketers are forced to put forth stronger initiatives on advertising for the younger crowd that is precisely the audience in growing demand. Snapchat, a photo messaging application developed by Stanford University students seems to be gaining significant amount of traction in usability. The app allows its users to take small snaps then able to share directly with selected individuals within their network. Users can set a take limit for viewing of snaps by other users that usually ranging between 1-10 seconds. After that point in time the snaps will be deleted from the users device and essentially from the Snapchat servers. (more…)

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