[SEO] Gaining Control to Your Robots.txt File Inside WordPress

SEO continues to evolve and spark increased interest due to consumer demand. Understanding SEO takes years of research, practice, and definitely plenty of trial and error. When working on optimization of your site it’s important to consider the accessibility factor. It’s one of the four cornerstones of successful SEO. Those being Accessibility, Indexibility, On-Site Optimization, and Off-Site Optimization. Providing certain access for search engine robots to your website is extremely important in ensuring indexing of specific content, images, and sections deemed of highest importance to your website users. (more…)

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SEO – Takeaways From Google’s “Freshness” Update

On Friday, Nov. 3, 2011 the SEO community received a wake up call that may have left an aftershock thru the weekend and perhaps for the weeks to come.  For anyone that’s interested in Search Engine Optimization (SEO) and internet marketing specialists in particular will find the following information to be quite resourceful.  Google’s “Freshness” update was discussed by none other than SEOmoz CEO & Co-Founder Rand Fishkin (@randfish).  This time around on special whiteboard Friday next to Rand was Mike King (@iPullRank) sharing the new changes in Google’s algorithm which have reflected approximately 35 percent of searches in the Search Engine Result Pages (SERPs). (more…)

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