Why PPC is More Than Selling Clicks & Traffic

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PPC endeavors have evolved significantly over the years. In the early days of Google AdWords, Yahoo! Small Business Marketing Solutions, and later Yahoo|Bind Ads Network advertising clicks and traffic served of utmost importance. PPC advertisers would settle for metrics such as Clicks, Impressions, & CTR. These were the basic benchmarks that advertisers would utilize for performance measurement purposes. But over the years PPC advertising initiatives have broadened with a stronger focus on the customer. (more…)

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