Pay-Per-Click Advertising offers an avenue for driving targeted traffic to your website. A vehicle designed to reach your target audience in an effort to promote your products or services. Newly launched websites can take great advantage of such platform not only to target a specific audience but also reach qualified visitors. There are a couple of different PPC platforms that you can use. One particular online marketing platform that I prefer to use is Google AdWords. With over 65% market share in search it’s not rocket science to understand why I choose to utilize it the most.