5 SEO Tips

Planning your SEO strategy can be overwhelming especially if you’re just learning about Search Engine Optimization.  What are some things that you should do and not do?  How will you achieve the best possible organic visibility for your business?  There are several elements that need to come into place in order to achieve these results and drive targeted leads to your website.  Search Engine Optimization is a method of science that in most cases can take some time to perfect.  As you prepare to optimize your website for search engines keep in mind these few tips and strategies to help you get on the right path.

Why Consider Search Engine Optimization?

The organic visibility of your content and website in general to search engines is vital to your success.  It enables other web users to interact with your website content therefore giving the opportunity to learn more about your products and services.  Search Engine Optimization entails in the organic optimization of your website and the way it can be found in major search engines such as Google, Yahoo, or Bing when users are searching for products or services related to your business.  It’s a form of marketing strategy practiced by digital marketers for quite some time.  One that can help your business and brand interact with the virtual world while helping you generated qualified targeted leads.

5 SEO Tips You Should Know

  1. Committment – the optimization and success of your campaign will take some time to mature.  This isn’t a short-term form of Return-On-Investment (ROI) and one that you should approach with plenty of patience.  Search engine algorithms are also constantly changing therefore your outlook and implementation process will require a shift that you should be prepared for.  Be aware that you’re in for a long-term investment that will yield in accomplishment of your goals and objectives.
  2. Have a web presence – one of the first steps that you need to consider is ensuring that you have  properly built and functional virtual presence.  One that competes with your closest competitor, it’s easy-to-use, and provides unique fresh content for your visitors to engage with.  Analyze your own website against the competition to find out how you rank and the areas needed to improve in.
  3. Search Engine Friendly URLs – ensure that the structure of your website urls are easy to remember and access.  Each should be unique and designed to consist of a keyword phrase for which you’re looking to rank for with that individual page.  Typically the structural design of such urls should consist of no more than 3 or 4 keywords separated by a hyphen.  It’s highly recommended that each url address for stand alone pages on your website include a file extension (i.e. .php, . aspx, .html, etc.)
  4. Keyword Research – prior to walking down the Search Engine Optimization road in an attempt to gain visibility consider doing your research.  There are various free tools available out there such as WordTracker and the Google AdWords Keyword Tool to assist you in identifying keyword terms focused around your business.
  5. Unique Meta Data Information – each individual page of your website should have its own unique Meta Data Fields focused around the content.  This particular section can be found in the code of each individual page and can be accessed by viewing the source.  A Meta Data field consists of a Title Tag, Description Tag, & Keyword Tag used by search engine robots to identify the purpose of each page when crawling it for inclusion in the Search Engine Result Pages (SERPs).

Search Engine Optimization is really more than just a science in itself.  It requires the commitment and consistency of being active with your strategies.  Furthermore it will require continuous monitoring and tracking of your performance to identify new trends and patterns that are emerging on your website.

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