[vc_row][vc_column][vc_column_text]The Open Graph protocol allows for enhancement of a web page for richer presentation of information in the social graph. It’s an enticing way to connect with readers of your blog or website and making individual pages more engaging. However, Open Graph remains a fairly new feature for many website owners who do not completely understand the potential behind such feature. Therefore, I felt that it may be beneficial to those of you who are unaware of its capabilities and interested in implementing Open Graph protocol within your own blog or website.
Social media platforms such as Facebook, Pinterest, and LinkedIn leverage the power the Open Graph protocol to gain a clearer understanding of the content on a web page. The popular social media management tool HootSuite utilizes every bit of this protocol in ensuring that information from one particular page is properly interpreted and queued for sharing.
Getting Started with Open Graph
If you’re a first-time user, start by visiting the official website. It offers unprecedented amount of information regarding the individual og tags, snippet structure, and simple steps for implementation. Using a CMS such as WordPress makes the process of Open Graph implementation less painless. Otherwise, the manual integration of the protocol may turn into a rather cumbersome approach that I would not recommend exploring. Manual, in a sense of having to add the Open Graph tags on static pages of a website.
The WordPress SEO by Yoast plugin is probably one of the most versatile tools to use when it comes to seamless integration of the Open Graph protocol within your website. Not only that, but I would highly recommend it for the majority of your On-Page SEO endeavors.
3 Perks of Open Graph for Your Website
Using the Open Graph protocol for your blog or website definitely has its perks. Here are some of the perks to look forward it and hopefully assist with improvements of your individual pages.[/vc_column_text][vc_accordion active_tab=”false”][vc_accordion_tab title=”Shareable”][vc_column_text]Open Graph tags make each blog article or static page of your website more shareable by providing end-users with snippet previews of the content prior to them sharing that content onto their own respective social networks.[/vc_column_text][/vc_accordion_tab][vc_accordion_tab title=”Buzzworthy”][vc_column_text]Each page of your blog or website will include special tags that provide more information about that particular page to social users. That assists with making those pages richer and more engaging.[/vc_column_text][/vc_accordion_tab][vc_accordion_tab title=”Personable”][vc_column_text]Inclusion of detailed information for each blog article of pages of your website makes it far more personable to end-users. They will be far more inclined to engage with the information if it pertains to them in an emotional or sensual way.[/vc_column_text][/vc_accordion_tab][/vc_accordion][/vc_column][/vc_row]