Digital marketing remains an integral component of the marketing mix. With the uprise of increased consumer demand thru usage of innovative digital technologies including mobile devices, it’s imperative for companies to adjust accordingly towards this marketing shift. The latest statistical data shows lack of preparation and necessity for education of the marketers of tomorrow. UMSL’s (University of Missouri-St. Louis) digital marketing program that was launched in 2013 aims to provide the necessary skills for students, continued education learners, and marketing professionals for success in today’s competitive marketplace. (more…)