Recently I came across a blog post written by Chris Reimer from Rizzo Tees. He’s a local social media marketing professional that has followed best practices and achieved social media success. His @RizzoTees Twitter account now has over 54,000 followers (last I checked). The blog post on his Rizzo Tees Blog talked about something that every small business owner active within social media struggles with – Dear Small Business Owner: Social Media Does Not Generate Overnight Success. A rather intriguing piece of material that outlines the mistakes most small business owners make when searching for success in social media.