My friend and colleague, Barbara Matteri, approached me a while ago, very excited. “I have a blog now. You should read it.” “Great,” I said, “What are you wanting to accomplish with it?” She didn’t have a clear answer to that question, but promised to think about it. My next questions were: “Where are you promoting it? Have you connected it to your facebook account, and how about in LinkedIn? Do you have a website that can act as a hub for your goals?” “Oh, I haven’t done any of those things,” she replied. Sigh. Since my focus for people using Social Media is on those over 50, I decided right there and then that she would be my case study. I suggested that, and she enthusiastically agreed. So, the next few blogs will follow Barb as she begins to learn how to get her message out to the world via the internet. But first, let me introduce you to her:

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